Three of the senior management team at Birmingham-based sister agencies The Marketing Store (TMS) and Boxer are understood to be forming a breakaway agency, called Life.
TMS managing director David Poole, director Ian Humphries and client services director Mel Herbert are believed to be those heading up the new operation. Both Humphries and Poole have left the business within the last few weeks, while Herbert is expected to leave imminently.
At the time of going to press, TMS and Boxer’s business development director Giles Poyner declined to comment but said a joint statement could be expected shortly. The three departing staff were unavailable to discuss the launch.
Insiders say the new agency begin will take two clients from TMS, including Spirit Group. However, the sources say the split is amicable and that the business that will move is due to a conflicting client situation at TMS.
It has also been speculated that Life will recruit a handful of TMS and Boxer staff to join the operation, which is expected to be based in Birmingham’s Jewellery Quarter area.
TMS, which has 11 offices worldwide, has enjoyed several new business successes in Birmingham this year. The agency has picked up the global packaging accounts for Johnson and Johnson and Unilever.
In addition, it will soon launch the new packaging for Lloydspharmacy.