Multiply invited to absolut disco promotion task

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By The Drum Team, Editorial

November 15, 2007 | 1 min read

Edindburgh based Multiply has been appointed by Maxxium UK to activate its in bar activity for its latest Absolut giftpack, Absolut Disco.

The Absolut Disco in bar activity developed by Multiply builds on Absolut’s history of creative bottle and packaging design – in this case the mirror ball.

In bar promotion will see bars, for one night only, transformed by Absolut Disco. This includes dance podiums and interactive video pods where consumers can ‘dance like no one’s watching’ and upload videos onto the www.absolut.co.uk/disco for their 15 minutes of fame.

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