Bray Leino seals RNLI safety brief
Bray Leino has scooped a media planning and buying brief for the RNLI reported to be worth £400,000.
The Devon-based agency, part of the Mission Marketing Group, will handle the RNLI’s beach and sea safety campaigns placed in target media from Easter 2008, after beating off competition from four other agencies.
The advertising campaigns are designed to remind the public of the need for greater vigilance when visiting the coastline, with straplines such as ‘always swim at a lifeguarded beach’ and ‘lifejackets – useless unless worn’.
Bray Leino’s latest win follows the agency’s £2million launch of Lanes Health product Olbas Powerflu, as reported by The Drum last week.