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Scotsman Publications to launch The Pulse Edinburgh

Scotsman Publications is to launch a new glossy, lifestyle magazine for Edinburgh.

The Pulse Edinburgh includes fashion for men and women, health and beauty, property, eating out, travel pages and celebrity interviews.

Focused on a readership between 30 and 50 years-old with a high disposable income, The Pulse will reach its core audience through direct letterbox distribution to demographically targeted postcode areas.

It will distribute 14,000 copies directly to people’s homes and an extra 1,000 will be available in selected restaurants and retail outlets, beauty salons, gyms, spas and hotels throughout the capital.

Edited by Gabe Stewart The Pulse will be a quarterly, perfect bound, glossy covered magazine.

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