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Jessops disrupts sector with tbwa brand campaign

Jessops has launched a £1million brand campaign, created by TBWA\\Manchester.

The outdoor and press campaign is the agency’s first for the firm following its appointment earlier this year.

The ailing photographic retailer has closed a quarter of its stores this year and has seen sales continue to decline due to increased competition from online retailers and supermarkets.

The campaign appears on 6 sheets at 2,200 poster sites nationwide and as press in weekend supplements and consumer magazines.

“Jessops is disrupting the sector, not stuck in a battle of pixels and bytes,” said TBWA\\Manchester chief executive Robert Harwood-Matthews.