The Roses Advertising Awards
This year the Roses Advertising Awards attracted almost 900 individual entries, with just under 400 guests attending the awards. The six-strong judging panel – chaired by Billy Mawhinney, creative director at Leo Burnett – met over two days to judge the entries, with 35 separate agencies nominated this year, compared to 26 last.
Of the nominations, 16 gold awards, 38 silver and 49 bronze awards were dished-out by the judges (in contrast to eight gold, 40 silver and 33 bronze awards in 2006).
However, it wasn’t the numbers that were staggering, but the sheer range of work entered for the awards this year – proving that the creative agencies that operate in these regions continue to look for more effective ways of reaching their target audience.
Yet, numbers do play a part. The volume of work entered shows that the agencies are busier than ever, the range reflects the thinking behind it, and the quantity of awards presented this year proves the high standards.
It was Glasgow-based GRP that scooped the coveted Grand Prix award for its Be Books for NHS.
The Ray Sale Chairman’s Award, meanwhile, went to Bristol-based Different Kettle for its work for Amnesty International UK.
The ceremony, held at Manchester’s new Hilton Deansgate hotel, also saw three ‘Rising Creative Teams’ taking to the stage to collect awards. Winning a bronze in the ‘Rising Creative Team of the Year’ category were Newhaven’s Paul McDonald and Troy Farnworth; presented with the silver award were Rees Bradley Hepburn’s Paul Ray and Richard Newell; while scooping gold on the night were Ben Bateson and James North of Poulters.
A selection of award-winning work is displayed here, but for a full list of work from the night and pictures, visit www.thedrum.com/public/publicevents.php.
The Drum Roses Awards celebrate the best creative work outside the M25, striving to find the hidden gems in advertising, design and digital.Find out more