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K-Swiss stay a step ahead with digital campaign

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By The Drum Team | Editorial

February 15, 2007 | 1 min read

K-Swiss has launched its new ‘Nautical’ collection of trainers with a digital campaign, created by Swindon-based Inbox Digital.

The agency, which is a member of Digital Marketing Group plc, has created a microsite (www.kswiss.co.uk), featuring an online viral game. A series of three banner ads have also been created to generate awareness of the campaign and attract visitors to the site.

Initially the campaign will run in the UK, Holland and Germany before later being rolled out to other countries.

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