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Marketing director Wallace leaves top law firm to launch consultancy

When I first watched the Christmas commercial from Twitter I felt joyful / Twitter

David Wallace, marketing director at one of Scotland’s largest law firms, Shepherd and Wedderburn, is to leave the company after more than six years in the role to launch his own business strategy and marketing consultancy.

Wallace will continue to advise Shepherd and Wedderburn on business development and marketing as a consultant until his replacement is appointed.

Speaking of the new venture, Wallace said that he had enjoyed his time at the legal firm, but launching a consultancy was something that he had been planning for some time.

“It’s been very rewarding to see Shepherd and Wedderburn’s marketing evolve over the past few years, with the firm now widely seen as one of the UK’s leading professional services brands,” he said.

Wallace also revealed that his new consultancy will now focus on the strategic side of marketing and planning.

Prior to his appointment at Shepherd and Wedderburn, Wallace started out his career as a business strategy consultant in London advising clients in a wide range of sectors from aviation to consumer goods.

He moved in-house to Sony Corporation in Germany as a general manager and then to Royal Bank of Scotland as a marketing manager.

The as-yet unnamed consultancy - which will launch in the next few weeks - will work across sectors offering a range of services including business strategy, market due diligence, marketing planning, and business development.

While at Shepherd and Wedderburn, Wallace was named Marketing Director of the Year at the UK-wide Legal Marketing Awards in 2004.

He was commended for ‘having achieved sustained marketing excellence across the spectrum of marketing activities, challenging the status quo to achieve real business results’.

One of Wallace’s initiatives saw 15 S+W PAs and senior secretaries begin studying a marketing and business development course devised for the firm by Strathclyde University.

In his six years at the law firm - which employs over 500 staff across Scotland and London - Wallace also oversaw a major rebranding exercise which saw the firm take a more focused approach to its communications.