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Technology Brand / Advertising Consumer Behaviour

Chip Shop Awards

By The Drum | Administrator

August 31, 2006 | 2 min read

The waft of salt and vinegar (or, more appropriately, sauce) was emanating through Edinburgh at the end of last month as The Chip Shop Awards got under way, for its second year as part of the annual Edinburgh Festival Fringe. The awards – hosted by comedian Bruce Morton - celebrate originality, creativity and alternative thinking in marketing. The Chips were presented to recipients at the Underbelly as Scottish and English-based agencies went up against international competition this year with entries from the USA, France, Germany, Italy and Sweden.

Taking the Grand Prix prize for its work entitled, ‘Churchill’ was London-based Publicis, who created a campaign for tobacco company, Heritage. The same campaign also swept for Best Consumer Campaign, Best Press Advertisement and Best Outdoor Advertisement.

The Chairman’s Award, awarded by Chris O’Shea of MCBD, went to Edinburgh’s Navigator Response Advertising for its ‘iPod’ campaign for London Transport.

The same advert also took a Chip in the Best Use of Plagiarism category.

The other big winner this year was Tayburn, who won Chips for its work for both T B Mackay Energy Services and Point Pharmacy’s World Cup campaign.

London-based Elvis Communications walked away with three Chips, one of which ws in the Best Ambient Media category for client Bodyguard.

Manchester’s Love Creative picked up three Chips, one for its ‘Stretch, Bike, Wrestle, Dog’ piece for client Everyman, with another for a wedding invite in the Best Work for a Relative or Friend category, as well as for its radio advert for the Museum of Science and Industry in Manchester.

WWAV Rapp Collins Edinburgh took two chips for its ‘Whacked’ advert for Channel 4’s Sopranos series, in the Invent your Own Category and Best Ambient Media sections. For the full results go to www.chipshopawards.com.

Technology Brand / Advertising Consumer Behaviour

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