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30 under 30

By The Drum, Administrator

July 27, 2006 | 31 min read

The marketing industry has been described as a young person’s game, but it is the Scottish industry’s ability to continue to nurture a wide collection of talent that keeps it fresh and spritely, despite the sometimes, shall we say, maturing years of its stalwarts.

There is no better stomping ground than Scotland to gain the right experience. Our bright young things are brighter than most, and working in one of the toughest markets means the pressure heaped on their shoulders right from the start is enough to make or break most.

Therefore it can be a difficult task when trying to single out just a few for special praise. To find Scotland’s top 30 under 30, colleagues, peers, MDs, creative directors and CEOs all over Scotland were polled and asked to nominate their rising stars as well as their already established bright young things. The results represent a wide range of ability and stature. Yet there is one common theme – talent.

Having trawled through the dozens of entries submitted by bosses and peers alike, the nominations testament in themselves to the youthful quality on offer, The Drum can reveal Scotland’s 30 under 30.

Name: Lynn McMillan.

Date and place of birth: 10.5.78; Glasgow.

Job Title: Account director.

Company: GRP.

Career to date: Graduate exec at Ogilvy,

London followed by account manager, 1576; account manager, Navigator and now, GRP.

What job did you want when you were young: Showjumper.

What would you do if you didn’t work in the industry: Build and run my own ski holiday business.

Biggest professional achievement: Moving from self-managing to managing, motivating and developing a hungry team and still looking after the clients.

Professional goals: Keep learning, achieving, enjoying. Also, keep my liver intact.

Describe yourself in five words: tenacious, focused, keen, sporty, happy.

What do you bring to the company: Order and enthusiasm.

Professional pet hates: Poor attention to detail.

Name: Vicki Greenhill

Date and place of birth: 25.04.79; Glasgow

Job Title: Senior press officer

Company: Amey – responsible for managing and maintaining the trunk roads

in Central and Southern Scotland.

Career to date: Events assistant, Radio Clyde Cash for Kids campaign; marketing & PR executive, Arnold Clark; account executive, PR Continuum; press officer, Amey and senior press officer, Amey.

What job did you want when you were young: I still dream of travelling the Formula 1 circuit as a press officer for one of the teams, sponsors or drivers. In fact, I’d happily sweep the floor of the garage or make cups of tea for the team bosses!

What would you do if you didn’t work in the industry: Probably make cups of tea for the aforementioned F1 teams!

Biggest professional achievement: Winning the Innovations Award at our recent company conference. I was short-listed from several hundred entries across the country and received over 90% of the votes from the delegates.

Describe yourself in five words: Driven, stressed, anal, passionate, organised

What do you bring to the company: A jargon-free, straightforward strategic approach, and a little bit of femininity in an otherwise male-dominated engineering environment

Where do you see yourself in five years: I’m happy to say still with Amey (and that’s not just for my boss), albeit in an even more senior role. But then, if that F1 opportunity came up...

Professional pet hates: PR people who are everything they shouldn’t be – disorganised, unfriendly, rude.

Name: Martyn Wilson

Date and place of birth: 25.3.79; Glasgow

Job title: Account director

Company: 1576 Advertising

Career to date:

Worked in sponsorship since

graduating in 2000 through the ranks from account executive at The Sports Business to account director within 1576.

What job did you want when you were young: My idol from a very young age was Kenny Dalglish so my first memories are of imitating him.

What would you do if you didn’t work in the industry: One of my friends is a pilot and I get exceptionally jealous of him and some of his stories.

Biggest professional achievement: Becoming an account director at 26 must be one the highlights.

Professional goals: To retain my integrity.

Describe yourself in five words: Enthusiastic, passionate, objective, energetic, resourceful.

What do you bring to the company: Energy and hair wax.

Professional pet hates: I hate arrogance and people with delusions of capability.

Name: Susie Crawford

Date and place of birth: 27.10.78

Job Title: Marketing manager

Company: Edinburgh Leisure

Career to date: Fenton Events & PR on

leaving uni; worked for a Land Rover dealership; freelance PR consultant for Relais & Chateau Hotel in Perthshire; hired by Edinburgh Leisure as a marketing officer. Was promoted last year to marketing manager, responsible for a team of six.

What job did you want when you were young: Olympic Judo Champion or a journalist!

What would you do if you didn’t work in the industry: Certainly none of the above! Probably, a florist, photographer or maybe even a professional dog walker!

Biggest professional achievement: I came (nervously!) into post and somehow managed to change the culture of the team and I’m delighted to say I now have the pleasure of leading a young, driven and passionate marketing team. We may still have much to learn as a team but, equally, we all thrive on the challenge.

Describe yourself in five words: Energetic, committed, fun, loyal and enthusiastic.

What do you bring to the company: Unadulterated passion for sport and marketing, with youthful exuberance thrown in for good measure!

Where do you see yourself in five years: Hopefully still marketing for organisations that do good.

Professional pet hates: Blinkeredness and laziness. Those frightened to make change.

Name: Paul McDonald

Date and place of birth: 02.06.81; Newcastle

Job Title: Art director

Company: Newhaven

Career to date: Joined Newhaven 2005

What job did you want when you were young:

Didn’t want one.

What would you do if you didn’t work in the industry: Counting burgers in my Dad’s meat factory.

Biggest professional achievement:

Convincing Troy to be the copywriter.

Professional goals:

Beat J Shinton at golf on his home turf.

Describe yourself in five words: Geordie.

What do you bring to the company:

A new language and bad gambling tips.

Where do you see yourself in five years:

On a yacht in Monaco being served brown ale by my three Spanish girlfriends.

Professional pet hates: Mark Harrison and Paul Mason pinching our ideas.

Name: Troy Burger, Farnworth

Date and place of birth: 29.07.82

Job Title: Copywriter

Company: Newhaven

Career to date: Joined Newhaven in 2005.

What job did you want when you were young:

Own a cake shop.

What would you do if you didn’t work in the industry:

I’d still be working at Tesco’s.

Biggest professional achievement: I once sat inside BBH.

Describe yourself in five words: Guy with the Ford Ka.

What do you bring to the company: A Ford Ka.

Where do you see yourself in five years: Back at Tesco’s.

Professional pet hates:

Being mocked at work for driving a Ford Ka.

Name: Pamela Scobbie

Date and place of birth: 19.07.79; Glasgow

Job Title: Senior account manager

Company: Burt Greener Communications

Career to date: Young Publicity, Beattie Media and Burt Greener, where I’ve now been for more than 4 years.

What job did you want when you were young:

A whole host of things, including a photographer or writer. The nice thing about my job is that there are elements of what I first wanted to do.

What would you do if you didn’t work in the industry: I’d probably do something like documentary making.

Biggest professional achievement: Launch of Irn-Bru 32. Tennent’s Lager is also iconic brand that pushes innovation. Last year, we developed the world’s first iTour for them, which launched in New York. Also, Old Pulteney has launched its biggest maritime campaign yet.

Describe yourself in five words:

Friendly, dedicated, generous, focused, happy

What do you bring to the company: Erm, a nice shoe collection? Apart from that, I’d hope that I bring good ideas, energy and a strong work ethic.

Where do you see yourself in five years:

Still as interested and excited by my day’s work.

Professional pet hates: Terrible grammar, laxsidasical attitudes, sloppy practice, not knowing what a good story is or how to work best with journalists.

Name: Simon Dunn

Date and place of birth: 26.02.80; Glasgow

Job Title: Marketing manager

Company: Redeem plc

Career to date: I started at Redeem a few months after finishing my Masters degree following a year out travelling the world. After three years being the only marketer, I now head up our nine-strong marketing, business development, PR & department.

What job did you want when you were young:

A footballer: I had the dodgy haircut just not the talent.

What would you do if you didn’t work in the industry: Probably have my own business, I was born bossy.

Biggest professional achievement:

Getting a job on the jewellery counter in ASDA.

Professional goals: Early retirement.

Describe yourself in five words: A pain in the a**e.

Where do you see yourself in five years:

Preferably Hugh Hefner’s mansion, realistically running my own business.

Professional pet hates: Laziness and indecisiveness.

Name: Kathryn McKee

Date and place of birth: 05.06.76; Chester

Job Title: Senior account manager

Company: The BIG Partnership, Aberdeen

Career to date: Media evaluation executive, Precis Millward Brown, London; consultant, Countrywide Porter Novelli, Banbury & Leeds; press officer, Scotland’s Health at Work, Aberdeen; senior account manager, The BIG Partnership.

What would you do if you didn’t work in the industry: I recently read an article about someone whose job title was ’Head of Christmas’ for Marks & Spencer. I’m a Christmas fanatic. I could definitely be in charge of it 365 days a year.

Biggest professional achievement: I guess this is where one should mention ones’ Pride Award? But actually the achievement that sticks in mind is getting a five foot walking corned beef can on the 6 o’clock news for a well known food manufacturer.

Describe yourself in five words:

Quick-thinking, straight-talking, conscientious.

What do you bring to the company: Creativity, a strong client service ethos and occasionally my mum’s home-baking.

Where do you see yourself in five years: Like most busy PR folk I don’t really know where I’ll be in five days time.

Professional pet hates: Client’s wot tamper with you’re gramaticaly correct press releases.

Name: Barry Duncan

Date and place of birth: March 1979

Job Title: Senior designer

Company: StudioLR

Career to date: Five years at 20/20

Productions; two years at StudioLR.

What job did you want when you were young:

Dairy farmer

What would you do if you didn’t work in the industry: Photographer

Biggest professional achievement:

Helping get StudioLR to where it is today.

Professional goals: Creative director by 30.

Describe yourself in five words:

Enthusiastic, excitable, fussy, curious, likeable.

What do you bring to the company:

Creative flair and technical prowess.

Where do you see yourself in five years:

Creative director at StudioLR.

Professional pet hates: Bad type, bad photography.

Name: Tom Rooney

Date and place of birth:07.04.79; Edinburgh

Job Title: Account manager

Company: The Union

Career to date: My two weeks’ work

experience at the Union ended 3 years ago but I just refused to leave.

What job did you want when you were young:

Fifth member of the A-team.

What would you do if you didn’t work in the industry: I’d answer one of those ‘Earn £500 per hour in your spare time’ ads you see tied to lampposts.

Biggest professional achievement: Our work with Sterling Furniture over the past few years has helped its profits grow in a very tough market. It’s incredibly rewarding to see the positive impact of effective advertising first hand.

Professional goals: To play a fundamental role at The Union that will aid the agency’s continued success and the success of our clients. That aside, an Aston Martin would be nice.

Describe yourself in five words: 4 foot and 337 pounds.

Where do you see yourself in five years:

I’m not even sure what I’m doing next week.

Professional pet hates: Comedy ties. There’s no excuse.

Name: Gillian McGhee

Date and place of birth: 18.01.77; Glasgow

Job Title: Account director

Company: Frame

Career to date: Temped at Frame after uni in 2002, whilst waiting for the start of a graduate placement as a Java programmer. Decided to join Frame as an account exec instead. Promoted to account manager in 2004 and current position this year.

What job did you want when you were young:

A ballerina, then a nun, then an accountant, then an economist.

What would you do if you didn’t work in the industry: Work in the Japanese film industry.

Biggest professional achievement: Only person outside of the London agencies with an IPA Excellence Diploma.

Professional goals: Keep learning, make great ideas happen. Have breakfast with Kevin Roberts again.

Describe yourself in five words:

Calm, happy, blonde, fun, ambitious.

What do you bring to the company: Roller skates.

Where do you see yourself in five years time:

At the New York office during the week. In East Hampton at the weekend.

Professional pet hates: Laziness.

Name: Shona Brodie

Date and place of birth: 27.12.76; Kirkcaldy.

Job Title: Account manager

Company: Union Direct

Career to date: Strathearn Advertising, Work Communications, The Union and now Union Direct.

What job did you want when you were young:

Blue Peter presenter

What would you do if you didn’t work in the industry: Rock star

Biggest professional achievement: Managing Scottish & Newcastle’s International Graduate Recruitment Programme across eight countries (even if I did spend most of my time in Belgium drinking beer with the client).

Professional goals: Do the best I can. At everything.

Describe yourself in five words:

Happy, loyal, bright, passionate, tall.

What do you bring to the company:

Chocolate. Sometimes muffins or pastries. But mostly chocolate.

Professional pet hates: “Work speak” and “buzz words” like “in terms of” or “outside the box”. And people who use a lot of “inverted commas”.

Name: Claire Scott

Date and place of birth: 02.08.77; Dundee

Job Title: PR account manager

Company: IAS SMARTS

Career to date: Worked in London for three years before moving back to Scotland and joining IAS SMARTS in May 2005.

What job did you want when you were young: Professional rollerskater.

What would you do if you didn’t work in the industry: Drive a campervan around Europe, pretending I’m still 18.

Biggest professional achievement:

It’s got to be getting clients on TV, it’s still the holy grail.

Professional goals:

To keep learning new things and chasing challenges.

Describe yourself in five words:

Easygoing yet retentive. Quite smutty.

What do you bring to the company:

Enthusiasm, loyalty, laughter (my own).

Professional pet hates: Martyrdom.

Name: Olivia Jones

Date and place of birth: 06.06.77; Barnet.

Job Title: Senior copywriter

Company: Story

Career to date: Thought of some things to

do with a steel bucket and landed a job as a junior copywriter at Oneagency; joined Story, promoted to senior copywriter.

What job did you want when you were young:

Didn’t want a job. Wanted to be a duchess.

What would you do if you didn’t work in the industry: Nurse. Teacher. Synchronized swimmer. Anything that wouldn’t require me to explain my job title with every new acquaintance.

Biggest professional achievement:

Winning the DMA Young Spark award in November 2005.

Describe yourself in five words:

Intelligent, articulate, rubbish with computers.

Professional goal:

To have someone say that I’m their professional role model.

What do you bring to the company:

Biscuits from M&S – mostly.

Where do you see yourself in five years:

Most of my achievements so far have been down to good genes, good instinct and good luck. I like to think that in five years I’ll be doing something I can’t even imagine yet.

Professional pet hates: Stray apostrophes.

Name: Natalie Munro

Date and place of birth: 12.08.76; Edinburgh

Job Title: Associate director

Company: Navyblue Design Group

Career to date: Faulds Advertising / 1576 / Euro RSCG Wnek Gosper (London) / IndigoVision (Client side) / Navyblue Design Group

What would you do if you didn’t work in the industry: I would like to be Mrs Jose Mourinho.

Biggest professional achievement:

Helping build and develop a successful and professional account management team at Navyblue.

Professional goals:

To be the first female client services director on the board at Navyblue.

Describe yourself in five words:

Short / Ambitious / Enthusiastic / Positive / Passionate

What do you bring to the company: Experience in the Industry, positivity, a ’can do’ attitude and laughter!

Where do you see yourself in five years: Playing a part in helping Navyblue achieve its expansion plans while continuing to work with the great clients we have to date.

Professional pet hates: Lack of imagination.

Name: Benedict Ausden

Date and place of birth: 19.07.76;

St Pancras, London

Job Title: Technical director

Company: Line

Career to date: GE Capital, NSL, navyblue

What job did you want when you were young:

Quality control in a sweet factory.

Biggest professional achievement: Starting Line

Professional goals: To be professional and have goals

Describe yourself in five words:

Sincere, Helpful, Inventive, Tenacious, Easygoing

What do you bring to the company: Milk, cookies

Where do you see yourself in five years:

Somewhere hotter.

Professional pet hates:

Badly-structured code. Well, doesn’t everybody?

Name: Sarah-Jane Kidd

Date and place of birth: 01.06.80; Glasgow

Job Title: Account executive

Company: Search Advertising

Career to date:

Four and a half years at Search.

What job did you want when you were young:

To be a dancer on Top Of The Pops.

What would you do if you didn’t work in the industry: I’d be trekking through the Amazon in search of undiscovered wildlife.

Biggest professional achievement: Blagging my way into this job with no experience/qualifications, getting promoted and subsequently being nominated for the Rising Star at last year’s Herald Recruitment Awards.

Describe yourself in five words:

Rather dolly, if not creative.

What do you bring to the company:

Crisps for Rebecca Shinn to steal and a really nice home-made lunch. I also come up with the odd idea for and present creative/media recruitment campaigns.

Where do you see yourself in five years time:

Stealing the above colleague’s crisps – as her boss.

Professional pet hates: Big heads on small shoulders.

Name: Richard Simpson

Date and place of birth: 20.08.77; Edinburgh

Job Title: Business Development Manager

Company: Elmwood

Career to date:

The Independent, Mail Marketing (Scotland)

What job did you want when you were young:

Fireman, striker, vet, pilot, international diplomat, I changed my mind every five minutes.

What would you do if you didn’t work in the industry: Sports journalism used to sound appealing.

Biggest professional achievement:

I’ll get the Mickey taken for this but, joining Elmwood has been a great move for me. Jonathan Sands has built a terrific company with a great culture and talented people.

Professional goals: To get Jonathan’s job by Christmas!

Describe yourself in five words:

Loud, articulate, resilient, trustworthy and mono-browed.

Where do you see yourself in five years:

Hacking up a golf course!

Professional pet hates: egos and bulls**t.

Name: Michael Kinlan

Date and place of birth: 3.11.79; just outside Middlesbrough

Job Title: Art director

Company: The Leith Agency

Career to date: Left Edinburgh College of Art, did freelance graphics, got bored, got a placement at The Bridge with Sarah, stayed for yearish, worked on stuff, learned stuff, got a job at Leith with Mark, stayed there ever since (3 years) working on lots of other stuff and learning lots of other stuff.

What job did you want when you were young:

Board game inventor.

What would you do if you didn’t work in the industry: Hopefully a sitcom/sketch writer.

Biggest professional achievement: Accidentally annoying the Scottish police with an Irn-Bru poster.

Professional goals:

Not to get too stressed and try not to come across as a wacky funster or maniac go getter in these sort of things.

Describe yourself in five words: Tongue too big for face.

Professional role model: Rufus Wedderburn, he’s got a big house. Dougal Wilson, he got big legs.

What do you bring to the company:

A well hidden youthful, joyous, exuberance.

Where do you see yourself in five years: in 2011, I’ll be 31 with a big futuristic house and hopefully big legs.

Professional pet hates: Here I go with a rant, sorry: “There is a better/easier way” advertising; tea bags in the sink; emails with no tone; the ‘24 hours with’ column in Campaign – twats with blackberries. I also hate Bono & transparent shameless plugs. [Sorry, plug edited - ed]

Name: Anna MacLean

Date and place of birth:26.09.76; Stornoway

Job Title: Senior brand manager

Company: Tennent’s (InBev UK)

Career to date: Leith Agency then The Bridge

then BD/TANK then Tennent’s

What job did you want when you were young:

Something glamourous.

What would you do if you didn’t work in the industry:

I’d quite like to own a cafe and just hang out there

Biggest professional achievement: Working on the latest Tennent’s ad “Black Magic” and seeing the impact it made.

Professional goals: Start my own business.

Describe yourself in five words: More than meets the eye.

What do you bring to the company:

A bit of spirit and some Glasgow banter.

Where do you see yourself in five years:

In my cafe sipping lattes and reading the papers.

Professional pet hates:

David Brent-a-likes and companies with no conscience.

Name: Garry Mackenzie

Date and place of birth: 26.05.77; Livingston

Job Title: Studio manager

Company: Family

Career to date: Campbell Stafford as mac

artist, moved onto Yellow M Scotland and took over running the studio there. Then 4 years ago made my best move, to Family, as studio manager.

What job did you want when you were young:

Darth Vader... hey, I didn’t know.

What would you do if you didn’t work in the industry:

I’d be trying to make movies.

Biggest professional achievement:

Being appointed to the management team within Family.

Professional goals: To experience as many aspects of the industry I work in, making me a more rounded individual and allowing me to have an opinion on things I may not understand currently.

Describe yourself in five words:

Professional, creative, loyal, reliable, enthusiastic.

What do you bring to the company: Professionalism, enthusiasm and a desire to make family the best it can be.

Professional pet hates:

Problems without solutions and buck passing.

Name: Emlyn Firth

Date and place of birth: 22.02.79;

Aberystwyth, Wales

Job Title: Designer

Company: Stand

Career to date: TANK/ bd-tank: 2000 – 2002; Stand: 2003 What job did you want when you were young:

Liverpool No.9

What would you do if you didn’t work in the industry: Sleep more.

Biggest professional achievement: Roses Grand Prix for Great Eastern Hotel Homeless Hostel Exhibition.

Professional goals:

Want to make some really great work. You know, push at the boundaries a bit, do something new and innovative etc. In the short term, a new alarm clock should probably be my priority.

Describe yourself in five words:

“Emlyn gets distracted very easily.” (School report cards, various teachers 1984 – 1996)

What do you bring to the company:

Less hangovers than some of the younger ones nowadays...

Where do you see yourself in five years:

In the process of helping build a new collective arts/design agency, so I reckon I’ll still be as busy between that and Stand.

Name: Claire Morrow

Date and place of birth: 09.04.78; Glasgow

Job Title: Senior Designer

Company: 999

Career to date: Glasgow School of Art 1996

–2000; Whitespace Edinburgh Sept 2000- April 2006; 999 May 2006 – present

What job did you want when you were young:

Cartoonist for the Beano.

What would you do if you didn’t work in the industry:

Be trying to get into it.

Biggest professional achievement:

Best New Blood D&AD 2000, Young Designer of the Year commendations 2002, 2005.

Professional goals: To make a positive and creative impact on the Scottish and UK design community. Work in New York for a year or so. One day run my own design company.

Describe yourself in five words:

Curious, Ambitious, Enthusiastic, Outgoing, Small.

What do you bring to the company: Nice handbags.

Professional pet hates: Double spaces after full stops, any Microsoft programs especially Powerpoint and PCs in general!

Name: Becky Robinson.

Date and place of birth: 19.06.82; Inverness

Job Title: Designer.

Company: 60 Watt.

Career to date: Graduated from Duncan of Jordanstone in Dundee in June 2005, since then undertook placements at 60 Watt and Nevis Design and took on a full-time position at 60 Watt as a designer after a two-week placement. Since starting I have been involved in a wide range of media helping to win pitches and enjoying every minute of it.

What would you do if you didn’t work in the industry:

I love cooking and enjoyed working in busy restaurants, so I would have probably looked into something along those lines.

Biggest professional achievement:

Winning pitches, D&AD Award.

Professional goals:

To win more business and give high quality original design.

Describe yourself in five words:

Tenacious, resourceful, reliable, friendly, honest.

What do you bring to the company:

New ideas and different approaches.

Where do you see yourself in five years:

Senior designer – I love what I do and want to continue working my way up.

Professional pet hates: Bad communication.

Name: Alastair Taylor

Date and place of birth: 08.03.81; Keighley

Job Title: Account manager

Company: Feather Brooksbank

Career to date: I started in FB Manchester just over three years ago as a graduate trainee, and moved to our Glasgow office in February of this year.

What job did you want when you were young:

Like all guys I wanted to be a rock star or a footballer.

What would you do if you didn’t work in the industry: Probably something to do with the music industry.

Biggest professional achievement: Winning a Fresh Media Award in 2005 for work I did on an unsigned bands website.

Professional goals: To be seen as a real innovator within the marketing field. I’d like to do things that make people stop and think, while still being seen as someone who is practical, and will get the necessary done.

Describe yourself in five words:

Driven, passionate, creative, honest and fun.

Where do you see yourself in five years: As a senior member of an agency that makes people want to work for them and makes clients proud to be associated with them.

Professional pet hates:

Manners cost nothing – If you are going to be late call me!

Name: Toby Southgate

Date and place of birth: 12.01.77; London

Job Title: Managing partner

Company: ThirdEyeDesign

Career to date: Tried and failed at investment banking and with an online news publishing company. Started First Tuesday in Edinburgh with Ross Laurie and Ian Gardiner. 3 1/2 years at Navyblue, ending up as client services director.

What job did you want when you were young: Just the same as all little boys. F1 racing driver, footballer, fireman.

What would you do if you didn’t work in the industry:

I would probably still be in banking, weighing 18 stone and with a massive booze/coke problem.

Biggest professional achievement:

We set out to do something no other Scottish agency has ever done, and we opened ThirdEyeDesign in New York ahead of schedule, under budget, and with clients in place.

Describe yourself in five words: Last time on this list.

What do you bring to the company: I asked around a bit for this one... “appreciation of granola” (straight from NY) “a shiny head” (unfortunate but true) “wit and charm” (clearly a bribe).

Where do you see yourself in five years:

Opening the latest ThirdEyeDesign studio somewhere else – Tokyo, San Francisco, anywhere in between.

Professional pet hates: Shoddy writing and poor grammar. Free creative pitching. The concept of design as a commodity.

Name: Kelly Paterson

Date and place of birth: 1977; Glasgow

Job Title: PR account manager

Company: Clayton Graham Communications

Career to date: Food & Drink Federation,

London; BMW Sydney, TMA Glasgow.

What job did you want when you were young:

This or a long-distance lorry driver or fighter pilot!

What would you do if you didn’t work in the industry:

Sell houses or possibly bum around the world living off the kindness of others ...kinda like The Littlest Hobo.

Biggest professional achievement:

Part of a fantastic launch team that launched the Z4 in Australia. In Scotland, a very successful launch campaign for Audi’s largest Centre in the world – Glasgow Audi.

Professional goals: Increase my contacts book.

Describe yourself in five words:

I recently overheard a journalist describe me to his editor (he forgot to put me on hold) as “that tall, friendly, Scottish girl.”

What do you bring to the company:

My leftovers from last night’s dinner for lunch and a good understanding of all aspects of the communications industry and how my role of PR and marketing sits within this.

Professional pet hates:

Clients thinking that you can guarantee them editorial coverage – you want that go buy an advertorial!

Name: Nicola Walker

Date and place of birth: 13.12.77; Edinburgh

Job Title: Account manager

Company: Porter Novelli

Career to date: World Alliance for

Decentralized Energy, handling international communications and marketing and editorial assistant on an energy publication.

What job did you want when you were young: PE Teacher

What would you do if you didn’t work in the industry: Professional golfer.

Biggest professional achievement:

Working on our recent launch of the new Our Dynamic Earth galleries and achieving front-page coverage.

Professional goals: To enjoy what I do and do it well.

Describe yourself in five words: My boss says it’s: “They broke the mould” that is only four so I would add “noisy.”

What do you bring to the company:

Great results and client service, oh and I do like a party!

Where do you see yourself in five years time:

Director of our Sydney office.

Name: Ejay McEwan

Date and place of birth: 06.11.80; Stirling

Job Title: Director

Company: The TFF Agency

Career to date: Joined TFF in 2003 after a

year working abroad, having started as graduate trainee I have progressed to business development director.

What job did you want when you were young: Actress or Prime Minister although I recall being an astronaught had a strong appeal back in the day.

What would you do if you didn’t work in the industry: Tricky – fashion stylist, an actress or an otorhinolaryngologist.

Biggest professional achievement: Apart from winning five CIPR Pride Awards in the last two years and a UK CIPR Excellence award? That’s an easy one; putting Scottish fashion on the map at the inaugural Scottish Fashion Awards.

Professional goals: Success and more success and I want it now as I am not blessed with a great deal of patience.

Describe yourself in five words: Not fat and not ugly.

What do you bring to the company: Intellectualism, eccentricity, perspicaciousness, endless supplies of Haribos.

Professional pet hates: Bad manners, rude people, not returning calls and emails and those who promise the world and fail to deliver – it gets so boring.

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