Creative Brief

By The Drum, Administrator

April 3, 2006 | 1 min read

The smoking ban. This is one case where we can firmly place all blame with the Americans. The Californians to be exact. In 1990 the town of San Luis Obispo became the first place in the world to ban smoking in public buildings and come 2007 the ban will come into force in England. So, Adline asked creative agencies to come up with campaigns, either for or against the smoking ban and here we present the results. Love it or loathe it, the ban will take place from the middle of the year. However, whether you are a raging anti smoker or a puffer through and through, spare a thought for the town of Calabasas. The town will soon become a smoke free town to live in. And where do I hear you cry is Calabasas? California of course...


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