Media Hangouts
A place of rumour and hearsay, a place where ladders can be climbed and glass ceilings are smashed, or perhaps a den of iniquity where deals are plotted and breakaways spawned? The media hangout... a secret site of lore? Or simply a place where old friends hang out to relax?
The Drum has cast aside the veils of secrecy that surround such haunts to expose where you must be seen to land the next plum job, to catch-up on the most recent tittle-tattle or simply to just enjoy a drink in comfortable surroundings with like-minded company.
With the help of PR and events firm DADA, The Drum polled 2000 of Scotland’s media and marketing professionals to identify the top media hangouts in both Edinburgh and Glasgow.
The research tapped into one of Scotland’s most powerful consumer marketing databases, polling those who work within the marketing and media sectors, to find out which bars they choose to flitter away their well-earned buck in.
Hundreds of responses were received, offering an interesting insight into the habits of the Central Belt’s media community.
As well as highlighting the most frequented bars in Glasgow and Edinburgh, we quizzed respondents on what they look for in a bar, which night they enjoy going out the most and how much they drink. We also collated information on their movements both after work and at the weekends. The results are as follows:
Glasgow
Top bars for after work drinking (Glasgow):
Bunker
The Social
The Arches
The Lab
Buddha
St. Jude’s
Counting House
Strata
Brunswick Hotel
Bar Bola
*31 different bars were nominated in total.
*30 of the 31 bars voted for were in the City Centre and Merchant City area.
Top bars for weekend drinking (Glasgow):
Metropolitan
The Social
Bar Soba
Oran Mor
Observatory
Stavka
Tiger Tiger
Buddha
Bunker
Living Room
*41 different bars were nominated in total.
*Of all the bars nominated 27 bars were in the city centre and Merchant City; 11 bars were in the West End; and 3 bars were in the Southside. A far greater area covered than after work.
Edinburgh
Top bars for after work drinking (Edinburgh):
Rick’s
Whigams
Cameo Bar, Leith
Tonic
Sygn
Waterfront
Livingroom
Opal Lounge
All Bar One
Bert’s Bar
*43 different bars were nominated in total.
Top bars for weekend drinking (Edinburgh):
Sygn
Dragon Fly
Opal Lounge
The Pond
Villager
The Shore Bar
Tonic
The Living Room
Indigo Yard
Montpeliers
*53 different bars were nominated in total
*Of all the bars nominated 36 bars were in the city centre and Old Town; 8 bars were in the Leith area; 7 bars were in the Newtown and West end areas; and 1 bar in the Morningside area – unlike Glasgow, relatively similar to the popular after work drinking areas.
Glasgow Facts
Glasgow media folk (on average) socialise two nights a week after work.
17.3 units of alcohol are consumed per person during the week by those working in the media in Glasgow.
52 per cent of respondents believe that Friday nights out are better than Saturday.
When choosing a bar, music is the most important factor (4.22 out of 5) for the Glasgow media. Price is the least important (3.13). Staff (3.87), location (3.80) and decor (3.74) are all fairly important factors in the choice.
Edinburgh Facts
Edinburgh media folk (on average) socialise two
nights a week after work.
13.91 units of alcohol are consumed per person during the week by those working in the media in Edinburgh.
54 per cent of respondents believe that Friday nights out are better than Saturday.
When choosing a bar, location is the most important factor (4.09 out of 5) for Edinburgh media people. Price is the least important (2.75). Decor (3.90) is nearly as important as music (3.99). Good staff is still a factor (3.79).
www.DADA.co.uk
DADA owns and operates, what it claims to be Scotland’s most powerful consumer marketing database. The database has over 45,000 members across Central Scotland on an opt-in basis for info on bar openings and parties.
Through the database DADA accesses the exact target market of its clients – delivering email invitations and driving traffic in to events – allowing companies to target by profession, lifestyle, age, sex and even income.