Roses Design Awards
There is an old saying that quality should win over quantity and at this years Roses Design Awards that saying should be kept to heart. The event, which was held last month at the Palace Hotel in Manchester saw presenter on the night Dougie Dunlop give out only 6 prestigious Golds awards – a tally that was down on last years 13 Golds that were presented.
Angus Hyland from Pentagram chaired the judging panel and was joined by Garrick Hamm of Williams Hamm Murray, Ian Anderson of The Designers Republic, Tom Crabtree of Made Though, Tom Roope of Tomato, Shaun McGurk of Lloyd Northover, Jim Southerland of Hat Trick Design, Adrian Shaughnessy of This is Real Art and freelancers Tim Rich and Margaret Calvert.
Scooping the much-coveted Grand Prix on the night was Leed’s based Brahm – whose work for the charity St George’s Crypt impressed the judges immensely. The work stood out head and shoulders above the rest and apart form Mercy Corps by Edinburgh based Tayburn – which is now headed up by Simon Farrell, a stalwart on the Manchester design scene for a number of years - proved little competition to the rest. The agency picked up a further Gold in the Annual Report category while B&W Studio also won a Gold in the Direct Mail category for their work with the same client. Turn to page 20 to find out the marketing strategy as Adline speaks to the marketing director of the Leeds based charity and the Brahm team on the winning work.
As previously mentioned Tayburn, were the other big winners on the night for their brochure entitled After the Tsunami – picking up a Gold in the Promotional Literature and winning the Chairman’s Award too. The evocative use of photos impressed all the judges and both this and the Brahm work had a huge impact, which was reflected by the awards given on the night.
Other wins on the night included Salford based With picking up a Gold in the Exhibition Design category for client Unipart Automotive for their work entitled The Museum of Modern Unipart.
Seven Slivers this year were awarded to agencies that included the Design Project, Mark, The Poulter Group, Nord/Skratch Design, Jan Chlebik Photography and Magnetic North. Meanwhile a total of 18 Bronzes were given out on the night too.
So, while the Golds might not have been as forthcoming as in previous years the standard and quality has been risen and the benchmark that agencies must now aspire to gain the elusive Golds can only be a good thing.
Have your say on the results and view all the winners on the night online at www.adline-online.co.uk.