The Roses Design Awards
Tayburn's Mercy Corps work
There is an old saying that quality should win over quantity, and at this year’s Roses Design Awards that saying should be kept to heart. The event, which was held at the Palace Hotel in Manchester last week, saw presenter on the night Dougie Dunlop give out only six of the prestigious Gold Awards – a tally that was down on last year’s 13 Golds which were presented.Pentagram’s Angus Hyland chaired the judging panel and was joined by Garrick Hamm of Williams Hamm Murray, Ian Anderson of The Designers Republic, Tom Crabtree of Made Thought, Tom Roope of Tomato, Shaun McGurk of Lloyd Northover, Jim Southerland of Hat Trick Design, Adrian Shaughnessy of This is Real Art, and freelancers Tim Rich and Margaret Calvert.
Scooping the much-coveted Grand Prix on the night was Leed’s-based Brahm – whose work for the charity St George’s Crypt impressed the judges immensely (also winning Gold in the Annual Report section).
However, also gaining the judges’ plaudits - especially chairman Hyland - was Tayburn with two Gold Awards, including the Chairman’s award, for its Mercy Corps promotional literature.
Further Gold Awards were handed out to B&W Studio in the Direct Mail category – also for St George’s Crypt. With a final Gold Award being presented to Manchester’s WITH for its Museum of Modern Unipart Exhibition for client Unipart Automotive.
As previously alluded to, Tayburn was one of the two big winners on the night for its brochure entitled ‘After the Tsunami’ for client Mercy Corps – picking up a Gold in the Promotional Literature as well as winning the Chairman’s Award. The evocative use of photos impressed all the judges and both Tayburn’s work and the Brahm work for St George’s Crypt had a huge impact, which was reflected by the awards given on the night.
Seven Silvers this year were also awarded to agencies, including: Scotland’s Nord/Skratch Design as well as the Design Project, Mark, The Poulter Group, Jan Cheblick Photography and Magnetic North.
Meanwhile, a total of 24 Bronzes were given out on the night too, with Scotland being represented by Stand (Young Scot Annual Report), Coolstool Concepts (The Lighthouse Coolstool) and Totseat (the Washable Squashable Highchair).
So, while the Gold Awards might not have been as forthcoming as in previous years, the standard and quality has risen and a new benchmark, to which agencies must now aspire to gain the elusive Gold Award, set.
Have your say on the results and view all the winners on the night online at: www.thedrum.com.