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Beermats to priesthood

By The Drum, Administrator

July 14, 2005 | 2 min read

Last month the Roman Catholic Church decided to take action to stop the fall in the number of practicing priests. The church’s proposed solution was rather, erm... unorthodox.

A leading Cardinal has launched ambitious plans to increase the number of priests in his diocese through the use of beer mat advertising.

The campaign - a brainchild of Cardinal Cormac Murphy-O'Connor - is set to run in London accompanied by Underground posters, following a sharp decline in the number of priests.

The number of Roman Catholic priests in the UK doubled in numbers between 1945 and 1977, however numbers were again falling to the level they had been at in 1940.

The Cardinal highlighted the problem in his Westminster parish in a letter read to church congregations, his plea coming as part of ambitious plans to reform the diocese.

If the changes are made in Westminster, the seat of the Roman Catholic Church in England and Wales, it could spark similar changes in parishes all over Britain.

With this in mind, The Drum commissioned some of Scotland’s top creative minds to sell the prospect of priesthood to Scotland’s beer-swilling public.

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