Marketing Society in Scotland agrees more autonomous future

WPP's New York office

The Marketing Society in Scotland is to operate more autonomously from its London parent with the introduction of a new devolved management structure, which sees Graeme Atha and Jane Ulke both appointed on a consultancy basis.

Atha will focus on strategic developments such as introducing new training initiatives and development programmes, while Ulke will concentrate on developing the Marketing Society’s Scottish events programme. Both Atha and Ulke will report in to new Marketing Society of Scotland chairman Bill Farrer of the Edrington Group and the team of Scottish Fellows. Recent additions to the Fellowship are Graham Fewkes of Scottish Courage and Lesley Alexander of Citigate Smarts.

Hugh Burkitt, chairman of The Marketing Society, said: “We have been discussing with the Marketing Society in Scotland a greater degree of evolution for some time.In the end we have decided to follow essentially the same module as in politics. The Society in Scotland will remain a part of the overall Marketing Society brand, but will have a much greater degree of flexibility in the way it manages its operations in Scotland and it has devised its own Manifesto for Marketing in Scotland. It will work in tandem with our plans for the UK.”

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