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Roses Advertising Awards

By The Drum | Administrator

May 25, 2004 | 4 min read

The union and True North's winning work

Winning big at the Roses Design Awards is not something that should be sniffed at by any self respecting agency, but repeating and consolidating on this success at the Roses Advertising Awards, well that’s just being greedy.

True North managed to stuff themselves silly on the night coming away with a double whammy following on from their success at the Roses Design Awards last year – winning the Chairman’s Award for their work with client Alf Maurer. On the night, the Manchester based firm completed the hat trick of Roses Awards winning the Client of the Year Award and the much coveted Grand Prix for their work with the Imperial War Museum North on the campaign Poppy, Stripes, Ribbons. The work was also blessed with the Midas touch in the Best Art Direction category. However, north of the border agencies failed well too, with a total of 20 gold awards heading back to Scotland by the end of the night.

The Union managed to top off a successful night by taking four gold awards and three silver gongs in total. The Edinburgh agency picked up gold in the Best Art Direction category, sharing the gong with True North, for their work with the charity Human Writes. Other gold awards were won in the best Press and Retail category for clothes designer Jane Davidson and for Best Charity Work on behalf of charity Human Writes.

In the silver categories wins for Human Writes in the Copywriting Category, Best Use of Photography for Quality Meat Scotland and Best Public Sector work for the Scottish Executive gave the Edinburgh agency a bag load of goods to haul up the M1.

The Leith Agency was also successful on the night, picking up three gold awards in the Best Commercial – 21-30 seconds for Irn Bru along with gongs in the Best Illustration and Self Promotion categories for their self promotion work entitled Leithal Monsters Postcards and Booklet.

Ex Faulds creatives Pete Armstrong and Tom Richards fared well picking up 3 silver awards for their work on pokerroom.com in the Best Use of Photography, Best Outdoor Campaign and Best 48 or 96 Sheet Poster categories. This presumably will be the last creative awards the now defunct agency will posthumously receive.

Other gold winners on the night for Scottish agencies went to Guy Robertson Partnership in the Best Radio Commercial Over 30 Seconds for their Toyota campaign, while Framec picked up the coveted gold prize in the Best Commercial – 20 seconds or less for their Sunday Mail campaign.

Family also struck gold on the night picking up an award for their work with the Scottish National Party in the Best Advertisement on a Mobile Medium.

The recipient of the lifetime achievemenet award went to ex Faulds creative director Jim Downie. Credited for coming up with the “Can’t Get Better” campaign for Kwik Fit, the industry stalwart has also worked with Scottish giants including Tennets, the Scottish Tourist Board and Standard Life.

Commenting on the Chairman’s Award, given to Emap Performance for South Cleveland Garages entitled The Affordable the jury said: “This work typifies what good advertising in the regions is all about – a low budget but bucket loads of creativity and original thinking. In fact the work typifies all who have entered the competition this year. The standard was exceptionally high and gives a clear indication of the sheer quality of work that is being produced in the regions outside of London.”

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