RSNO showcase musical billboard
The Royal Scottish National Orchestra (RSNO) launched its new season of concerts by unveiling what it has billed as the UK’s first ever musical advertising billboards. The 30-ft billboards, placed in George Street, will feature a number of live performers accompanied by a musical soundtrack from the RSNO in a week-long event to promote the beginning of the new RSNO season in October. The idea was the brainchild of Glasgow-based marketing agency Nation1, which was approached by the RSNO to come up with unique ways in which to promote classical music to a younger and wider audience.