The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Metis appointed by Apex

Author

By The Drum Team, Editorial

September 17, 2003 | 1 min read

As Apex adds a fourth property to its portfolio of chic city hotels, the company has chosen Metis to promote and evolve its brand.

Metis’ first project will be to launch a new range of product brochures for the group’s Edinburgh and Dundee properties. Using a mix of press, promotional and corporate literature, Metis’ work will hope to reflects Apex Hotels ethos: chic but never pretentious, stylish but relaxed.

Apex is also launching its Yu Health Spa, and moving into events and incentive-driven promotions, for which Metis will be tasked with providing a unified campaign across media: DM, promotional material, event support and data management.

"Ours is a people business," said Lorna Lee, marketing manager at the hotel group, "and Metis understood our brand and our aims from the start. We’re very excited about the mix of ideas and people at work on the project."

Trending

Industry insights

View all
Add your own content +