Redpath produce work for Somerfield

Since being appointed to Somerfield’s roster earlier this year, Edinburgh-based design agency Redpath has worked on a number of core own-brand ranges for the company, which operates over 550 stores nationwide, the first of which are now being launched throughout stores in the UK. The first two ranges to appear on the supermarket’s shelves are biscuits and adult snacks, both of which focus on a witty interpretation of the shape and appeal of the product, using bold colour and strong typography to enhance shelf standout.