The Drum Awards for Marketing - Extended Deadline

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JCDecaux Airport help with Saab launch

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By The Drum Team, Editorial

September 11, 2003 | 1 min read

JCDecaux Airport has installed Saab’s biggest mobile brand centre at Glasgow Airport to launch its new 9-3 convertible. The Brand Centre consists of plasma screens and fully interactive car and touch screen information points and is the only planned brand centre of its kind in Scotland.

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