Faulds misses out on direct line ad business
Following on-going industry rumours linking Faulds to a large pitch in London, it has transpired that the Edinburgh-based advertising agency has pitched for, but not won, a large chunk of Direct Line business in the south of England.
It is thought that Faulds was invited to pitch for the Direct Line Life account, however it appears that the account is set to remain in London following a four-way pitch, which included the account’s incumbent agency Mortimer Whittaker O’Sullivan.
Faulds previously held the Direct Line advertising account for a number of years before it moved south to London in the late 90’s.
Meanwhile, the agency remains positive about its relationship with Auto Trader following the sale of Trader Media Group to Guardian Media Group last month.
The management team has recently been in talks with GMG and agency chiefs are confident that they will continue to enjoy a strong relationship with the media group