Blue Chip creates Warburton promo
Blue-Chip Marketing Edinburgh has developed and implemented “Happy Families”, the biggest ever on-pack promotion for Warburtons.
The promotion will feature on 38 million packs and gives consumers the opportunity to collect for a free Happy Families card game. If the pack contains a special prize card, the holder wins one of over 1000 prizes.
The promotion is supported by a number of activities produced by Blue-Chip, including six-sheet posters, a radio promotion and advertising, in-store sampling, online and point-of-sale support.