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New VisitScotland ads launched

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By The Drum Team, Editorial

August 28, 2003 | 1 min read

VisitScotland is set to launch a campaign through 1576 at the end of this month continuing with its ‘Senses’ campaign. The ad depicts a young couple enjoying a break in Scotland, portraying atmospheric sensual autumnal scenes, set both inside and outdoors. The ad showcases the beautiful scenery that Scotland is renowned for, as well as highlighting the diversity of experiences on offer in Scotland. By depicting scenes of walking, wildlife and stress-free relaxation, it conveys the sense of emotional enrichment that engaging with Scotland provides. All ads will feature the strap-line “Live It. Visit Scotland”.

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