Hookson gets Lauder account

Hookson has been appointed to the Lauder College ad account, after a four-way pitch.

The college appointed Hookson after initially hearing proposals from ten design and advertising agencies for the contract, to cover advertising, marketing materials, direct marketing and website activity over a potential three-year period, which will be reviewed annually. The marketing materials will include a prospectus, annual review, student handbook and support literature. While DM activity will include a complete review of the existing database.