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Henkel sticks Pritt into BDH

Henkel Group, the international company that owns household brands in over 75 countries, has named BDH\TBWA as the lead global agency for its Pritt Range.

The £14m account will involve a number of above-the-line campaigns for the Pritt portfolio, kicking off with a pan-European television campaign for the No More Scissors brand.

Further work will include launch campaigns for several new Pritt products.

BDH\TBWA has a history with the Pritt brand, having launched it into the UK in 1972.

Rudolf Wittgen, senior vice-president, consumer and craftsmen adhesives at Henkel Group, commented: “The next few months are very important to us and it is exciting for us to be returning to an agency that has such a long history with the Pritt brand. We have big plans for the next 12 months and BDH\TBWA really understand where we want to take the brand.”

BDH\TBWA also handles the advertising for Henkel brands Solvite, Unibond, No More Nails, Nitromors and Duck Tape.

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