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Is Leith in last chance saloon with Standard Life’s advertising account?

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By The Drum Team | Editorial

September 3, 2002 | 1 min read

Speculation suggests that The Leith Agency is currently vying to hang on to the Standard Life advertising account, which it has held for the last five years.

The Leith is understood to be working on a new advertising campaign for the Edinburgh-based assurance company that does not involve James, the talking baby, which The Leith Agency introduced after taking the business out of Faulds.

It is thought that The Leith has been given an opportunity to come up with a new creative concept to sell Standard Life’s financial services, but if they fail to capture the imagination of marketing chiefs then the business will be put up for review.

John Denholm, chairman of The Leith Agency, declined to comment on the situation, while Pam Hyder, advertising manager at Standard Life said that there is nothing to report at the moment, though that could change in a few weeks’ time.

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