Young takes MA DDB creative boss and win Wimpey
Oneagency’s recovery from losing its senior management three months ago is continuing with the appointment of Caroline Cooper as the agency’s new creative director.
Cooper joins from Marketing Advantage DDB to fill the void left by breakaway creative director, Dave Mullen, who launched new DM agency, Story, with Sue Mullen and Sheila Gallagher.
As creative director at MA DDB, Cooper has worked on a wide range of high-profile clients, including Scottish Widows, Standard Life, Proctor & Gamble and ScottishPower.
John Young, MD of Oneagency, said: “Caroline is full of energy and has the same attitude toward work as I do. Creatively she is brilliant but that is coupled with a great understanding of businesses. She will be a good partner for me to drive the agency forward.”
The appointment comes as the agency wins its first piece of new business since the departure of Dave and Sue Mullen. Wimpey Homes has appointed Oneagency to handle its east of Scotland account, which was previously with McCann Erickson Scotland. Oneagency will now implement a full, integrated campaign on behalf of the homebuilder for all its new developments.