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Navigator protects Scottish Equitable


By The Drum Team | Editorial

April 16, 2002 | 1 min read

Navigator Responsive Advertising has created a new ad for Scottish Equitable Protect. The fragile egg is the star of the sixty-second ad that will promote Scottish Equitable during a series of road shows across the UK. The fragile egg is seen suffering due to a lack of adequate attention before it is put into a Scottish Equitable Protect branded egg box. Research following the ad revealed that 70 per cent of companies believed that protection methods would be the most important part of their business in the upcoming year.


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