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CYBERDRUM : Tools of the Trade continued...

By The Drum | Administrator

February 15, 2002 | 4 min read

Whether researching, planning or buying media you need easy to use up to date info. Bradnet, at, offers the answer to all your questions at the touch of a button - over 13,000 media opportunities updated daily. Areas covered include national and regional press, consumer and business press, new media, outdoor, radio, TV, cinema and video. BRADnet allows you to interrogate the vast info resources of BRAD, and compare and analyse data by extracting it into a spreadsheet.

Hosted by The Mediatel Group, the Media Village is exactly that, a place where all the big boys, such as the IPA, RAJAR, NRS, ISBA, BMRB and BARB, hang out and are easy to access. The site is fast and efficient and users can plug into the opinions of industry leaders at the Village Post Office, a regularly updated database of e-mail contacts searchable by name and company. The games room also offers some light relief when the going gets tough and the not so tough want to get going.

UKPress is an online discussion resource for journalists and PR folk. The discussion takes place on e-mail lists, available in full and digest versions. It's easy to sign up from the UKPress web site and all applications are hand processed to ensure subscribers are bona fide media professionals. The site can be used to locate useful contacts and information, or to gain other people's opinions on topics of interest. In the future UKPress will be providing more network events.

Recently relaunched, The Drum's web site is now even more accessible and, more importantly, more interactive, meaning that if you read something in the magazine which you strongly disagree/agree with then it acts as a platform for you to have your say. With all the latest big news stories, online features, reviews and columns is fast becoming a must for those working in the Scottish industry. Its recruitment section is also the first place to look for that agency move.

Media Bullet aims to bring together a host of sites online to discuss and monitor digital media developments. The site is ever evolving and Radio Bullet is a soon-to-be-launched part of the site. The TV archive holds one of the largest stores of indents online and is good for inspiration. The MB Forum currently has 745 topics up for discussion in eight forums offering a range of viewpoints and arguments. MB Store gives good access to media books online.

This is a pretty unique resource for advertisers and marketeers. Their growing database holds thousands of advertising slogans, straplines, taglines, endlines from ads shown in the UK and USA. It is vital for checking whether the line you just came up with is already doing the rounds. Unfortunately the database is not accessible online, but all enquiries can be handled online through the busy, but not confusing, web site.

Warhorn is rapidly becoming a must-have bookmark, particularly, it seems, with new business directors. Its powerful search engine facility gives access to more than 3,000 marketing services companies in Scotland and England and the simple navigation makes it easy to find the agency you need. Further developments will see Warhorn becoming a central news and information resource for the entire marketing community outside London.

This site does exactly what it says in its URL. If you're struggling to find that big idea then log on for some inspiration. As a resource to inspire designers, Media Inspiration aims to spark ideas through over 600 resources. Resources include an up dated top ten, message boards, reviews and users can even add their own resources. Navigation is easy and the site itself is a joy to browse when you need to stumble on that award-winning concept.


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