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5 min read
Retail media: Can a sharing approach to data benefit retailers, brands, and customers?
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2 days ago

6 min read
The brand odyssey: What ancient Greek wisdom teaches us about ‘masterbrands’
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2 days ago

6 min read
There’s no such thing as a B2B customer: Why B2B marketing needs a makeover
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An array of colorful flowers

3 days ago

4 min read
Reflecting DE&I in brand content is only becoming more important
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A statue of Walt Disney and Mickey Mouse, in front of a Disney pleasure resort

3 days ago

5 min read
What can designers learn from Disney’s 12 principles of animation?
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A person reclining on a comfortable chair with a laptop and a cat on their lap

3 days ago

5 min read
As Publicis Groupe mandates 3 in-office days, should agencies follow suit?
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A skull wearing headphones and dark glasses

3 days ago

4 min read
My ad diary: How many messages get through our ‘personal paywalls’?
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24 Nov 2023

6 min read
Congrats on a great brand experience – but do you know if it really worked?
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23 Nov 2023

4 min read
Struggling getting to grips with GA4? You’re not alone.
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An anotated model of the human head, with its brain on show

23 Nov 2023

4 min read
Retail needs therapy: Why stores need a mindset shift if they’re going to survive
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A forest fire

23 Nov 2023

5 min read
What does it mean to do purpose properly? One comms director’s reflections
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Four women in luxury fashions

22 Nov 2023

5 min read
How luxury brands can market to ultra-high net-worth women
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A number of cows, looking straight at the camera

22 Nov 2023

5 min read
The secret to selling more plant-based products? Don’t say ‘vegan’
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A shop sign that reads 'Animal Anus'

22 Nov 2023

6 min read
When everyone thinks they’re a designer, you end up with ‘Animal Anus’
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A billboard over a busy road

22 Nov 2023

5 min read
Areas of influence: How media giant Global uses influencer marketing in OOH and radio
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A close-up of multi-colored fibers in a piece of fabric

21 Nov 2023

6 min read
Unraveling the multidimensional consumer tapestry: The journey to inclusive marketing
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An enormous tree, with a large system of above-ground roots

21 Nov 2023

5 min read
Ecosystem thinking: How to build resilient brands amid constant flux
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A collage of ads one person saw in a day

21 Nov 2023

5 min read
Getting my 10,000 ads a day: Insight, a bit of insanity, and ‘Homo Adverticus’
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