Magazine
The Future of Health Issue
This month’s issue of The Drum is the picture of health as we examine the rapidly evolving space that is healthcare. In it we take a look at three brands consistently referred to as the Googles or Amazons of healthcare – Tencent-backed $5.5bn Chinese medical startup WeDoctor, Ali Parsa’s Babylon and at-home genetic testing giant 23andMe. We find out how VR is being used by a British hospice to help end-of-life patients travel the world without having to leave their seats and see how big pharma is finally realizing the value of a visual brand. We also hear from six startups adopting the subscription model in an attempt to disrupt the healthcare industry and find out how healthy eating is driving a booming vegan market and how big brands are determined to take a bite out of it. Finally, we take the pulse of the NHS at 70, asking whether it could do with a dose of modern brand thinking.
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More Magazine Issues by The Drum
June 2018
Our June issue travels to the most technologically advanced cities on the planet, as we examine the opportunities and threats posed by the rise of the smart city. We explore how urban planners and architects are adapting old cities and building new ones from scratch, how self-driving car pioneers and traditional out-of-home advertisers plan to take advantage of the urban data glut, and we take a look at opportunities for marketers in the home of the future.
£20
The Voice Issue
The Drum finds its voice this month, literally, creating our very own Alexa app with Apadmi and undergoing some sonic branding with Man Made Music. Listen up and you’ll hear all about it, and about how AI assistants are being utilised in sectors such as retail, charity, healthcare and education, and why marketers need to be concerning themselves with this technology now. We also hear from a very familiar voice with a not so familiar name – Susan Bennett, better known as the voice Apple’s Siri.
£25
The Future of Work Issue
What does the marketer of the future look like? Or the agency of the future? Or the future of unemployment for that matter? How does the working day differ in New York, New Dehli, Sao Paulo or Paris? And what do Ginni Rometty, Arthur Sadoun and Eric Schmidt think about artificial intelligence in the office? Welcome to The Drum’s Future of Work issue.
£25
The Future of Video Issue
It may have killed the radio star, but our September issue looks at the ways that video is now evolving. From upstart sports platform Dazn to Maisie Williams-fronted app Daisie and the livestreaming empire of Twitch, we consider how viewers will watch in years to come, as well as exploring both short and longform video ad trends. We also discuss ethical influencer marketing with Samsung’s Marc Mathieu.
£25