The Secret Lives of Kids Issue Cover

The Secret Lives of Kids Issue

Growing up online isn’t all Snapchat rainbow puke and Instagram hearts. As we find out in the November issue of The Drum, coming of age under the blue light of a screen has its own unique pressures and problems. But as we also discover, it brings with it a wealth of ideas and entertainment as well as an increased sense of community. We take a look at how hundreds of millions of school kids are obsessed with Fortnite, how 20 million people entered the 2018 Fifa eWorld Cup, how an 11-year-old ‘kidfluencer’ is racking up billions of views on YouTube while a six-year-old rakes in $11m on the platform. We also find out what children think of advertising, how the childish worlds of comic books and superheroes are increasingly big business, and how more and more adults don’t know (or don’t want to know) how to be grownups. Welcome to the secret life of kids.

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More Magazine Issues by The Drum

The Voice Issue

The Drum finds its voice this month, literally, creating our very own Alexa app with Apadmi and undergoing some sonic branding with Man Made Music. Listen up and you’ll hear all about it, and about how AI assistants are being utilised in sectors such as retail, charity, healthcare and education, and why marketers need to be concerning themselves with this technology now. We also hear from a very familiar voice with a not so familiar name – Susan Bennett, better known as the voice Apple’s Siri.


The Future of Work Issue

What does the marketer of the future look like? Or the agency of the future? Or the future of unemployment for that matter? How does the working day differ in New York, New Dehli, Sao Paulo or Paris? And what do Ginni Rometty, Arthur Sadoun and Eric Schmidt think about artificial intelligence in the office? Welcome to The Drum’s Future of Work issue.


The Future of Video Issue

It may have killed the radio star, but our September issue looks at the ways that video is now evolving. From upstart sports platform Dazn to Maisie Williams-fronted app Daisie and the livestreaming empire of Twitch, we consider how viewers will watch in years to come, as well as exploring both short and longform video ad trends. We also discuss ethical influencer marketing with Samsung’s Marc Mathieu.


The Future of Health Issue

In the October issue of The Drum we take a look at healthcare, examining brands such as Tencent-backed $5.5bn Chinese medical startup WeDoctor; General Electric’s $19bn healthcare business GE Healthcare; at-home genetic testing companies 23andMe and Ancestry; plant-based foods giants Quorn and Impossible Foods; the UK’s National Health Service; as well as startups in the subscription health space including Capsule, Goodwell, Vitamin Buddy and Tampon Tribe.