Magazine

The Future of Sport Issue

Brands talk a good game on equality, but there's distance to go before female athletes are afforded the same respect and sponsorship revenue as men. For our Future of Sport issue, we talk to Wieden+Kennedy, the FA and Visa about how brands are helping to elevate the next generation of sporting heroines ahead of the World Cup. We meet the Venturi Formula E racing team, fitness brands betting on startups and NFL veterans reinventing themselves as media moguls.