The New Year Honors Issue
It’s been a busy year in the marketing world. Amid activism, social change and widespread upheaval, we’ve seen titans depart and new pretenders lay claim to the industry upheaval. The Drum doesn’t spend too much time looking back, but by reflecting on the topsy-turvy world of 2018 – its good, its bad and its ugly – we try to spotlight some of the people and companies who will define marketing’s next generation. This issue, we look back on a momentous 12 months for the industry and review the biggest stories and the best work of the year. As in previous years, we dole out our New Year Honours – The Drum’s celebration of the agencies, brands, people and organizations that kept their heads and excelled while all around were losing theirs. So make sure to grab a copy of the New Year’s Honours issue to find out whether your predictions tallied with ours and what the next 12 months might hold in store.
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