Magazine
January 2018
This month The Drum considers predictions and portents for the new year, as we discuss the impact of GDPR and speak to philosopher Alain de Botton about how capitalism can incorporate compassion. Meanwhile we salute the agencies, brands, campaigns and creatives that shone in 2017. From ‘last great large creative powerhouse’ BBDO to individuals like Marc Pritchard and Ali Hannan, we honor the best in marketing and call out those that brought the industry into disrepute.
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