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The Influencer Issue Cover

The Influencer Issue

The Drum's February issue takes an in-depth look at the world of influencer marketing. We investigate the influencer ethnicity pay gap, why big tobacco has turned to Instagram to market cigarettes and the emerging virtual influencer scene.

This issue also explores the agency landscape that has emerged around the new influencer economy and how brands have begun to join in with short-form video sensation TikTok.

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