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February 2018 Cover

February 2018

This issue, The Drums looks at the future of the small screen. We explore the technological challenge faced by Eurosport in covering the Winter Olympics, find out how Dreamworks founder Jeffrey Katzenberg hopes to popularize short-form telly, and catch up with Breaking Bad promotion agency Ralph on how it is exploring multimedia storytelling. From the future of network TV to new marketing opportunities and formats in the world of streaming, we find out why it’s not time for a commercial break just yet.

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