Magazine
The Advertising is not a Dirty Word Issue
Advertising was once an industry of panache, prestige and pride – but lately, we’ve noticed the term disappearing from the lips of marketers and the mastheads of agencies. With The Drum’s Advertising Awards on the horizon, we set out to restore the reputation of advertising and prove that the a-word needn’t be a dirty word. We consider why ‘advertising’ has become unfashionable, how ad schools are adapting to supply the industry with fresh creative talent and discover why marketers need to re-embrace long-term thinking if they are to sow the seeds of success for themselves and their clients. Our December issue also looks at how marketers can effectively guide brands to stake out authentic stances on the political landscape, how advertising in India is helping to assuage taboos around menstruation, and speak to industry luminaries like David Sable, Piyush Pandey and Rosie Arnold.
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More Magazine Issues by The Drum
The Future of Work Issue
What does the marketer of the future look like? Or the agency of the future? Or the future of unemployment for that matter? How does the working day differ in New York, New Dehli, Sao Paulo or Paris? And what do Ginni Rometty, Arthur Sadoun and Eric Schmidt think about artificial intelligence in the office? Welcome to The Drum’s Future of Work issue.
£25
The Future of Video Issue
It may have killed the radio star, but our September issue looks at the ways that video is now evolving. From upstart sports platform Dazn to Maisie Williams-fronted app Daisie and the livestreaming empire of Twitch, we consider how viewers will watch in years to come, as well as exploring both short and longform video ad trends. We also discuss ethical influencer marketing with Samsung’s Marc Mathieu.
£25
The Future of Health Issue
In the October issue of The Drum we take a look at healthcare, examining brands such as Tencent-backed $5.5bn Chinese medical startup WeDoctor; General Electric’s $19bn healthcare business GE Healthcare; at-home genetic testing companies 23andMe and Ancestry; plant-based foods giants Quorn and Impossible Foods; the UK’s National Health Service; as well as startups in the subscription health space including Capsule, Goodwell, Vitamin Buddy and Tampon Tribe.
£25
The Secret Lives of Kids Issue
We take a look at how hundreds of millions of school kids are obsessed with Fortnite, how 20 million people entered the 2018 Fifa eWorld Cup, how an 11-year-old ‘kidfluencer’ is racking up billions of views on YouTube while a six-year-old rakes in $11m on the platform. We also find out what children think of advertising, how the childish worlds of comic books and superheroes are increasingly big business, and how more and more adults don’t know (or don’t want to know) how to be grownups. Welcome to the secret life of kids.
£25