The Advertising is not a Dirty Word Issue
Advertising was once an industry of panache, prestige and pride – but lately, we’ve noticed the term disappearing from the lips of marketers and the mastheads of agencies. With The Drum’s Advertising Awards on the horizon, we set out to restore the reputation of advertising and prove that the a-word needn’t be a dirty word. We consider why ‘advertising’ has become unfashionable, how ad schools are adapting to supply the industry with fresh creative talent and discover why marketers need to re-embrace long-term thinking if they are to sow the seeds of success for themselves and their clients. Our December issue also looks at how marketers can effectively guide brands to stake out authentic stances on the political landscape, how advertising in India is helping to assuage taboos around menstruation, and speak to industry luminaries like David Sable, Piyush Pandey and Rosie Arnold.
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More Magazine Issues by The Drum
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