Magazine

The Advertising is not a Dirty Word Issue Cover

The Advertising is not a Dirty Word Issue

Advertising was once an industry of panache, prestige and pride – but lately, we’ve noticed the term disappearing from the lips of marketers and the mastheads of agencies. With The Drum’s Advertising Awards on the horizon, we set out to restore the reputation of advertising and prove that the a-word needn’t be a dirty word. We consider why ‘advertising’ has become unfashionable, how ad schools are adapting to supply the industry with fresh creative talent and discover why marketers need to re-embrace long-term thinking if they are to sow the seeds of success for themselves and their clients. Our December issue also looks at how marketers can effectively guide brands to stake out authentic stances on the political landscape, how advertising in India is helping to assuage taboos around menstruation, and speak to industry luminaries like David Sable, Piyush Pandey and Rosie Arnold.

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More Magazine Issues by The Drum

The Future of Work Issue

The Future of Work Issue

What does the marketer of the future look like? Or the agency of the future? Or the future of unemployment for that matter? How does the working day differ in New York, New Dehli, Sao Paulo or Paris? And what do Ginni Rometty, Arthur Sadoun and Eric Schmidt think about artificial intelligence in the office? Welcome to The Drum’s Future of Work issue.

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The Future of Video Issue

The Future of Video Issue

It may have killed the radio star, but our September issue looks at the ways that video is now evolving. From upstart sports platform Dazn to Maisie Williams-fronted app Daisie and the livestreaming empire of Twitch, we consider how viewers will watch in years to come, as well as exploring both short and longform video ad trends. We also discuss ethical influencer marketing with Samsung’s Marc Mathieu.

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The Future of Health Issue

The Future of Health Issue

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The Secret Lives of Kids Issue

The Secret Lives of Kids Issue

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