The Globalization for Good Issue
Few industries have benefited more from globalization than marketing, with every major advancement in transport or communications resulting in more goods, more people and (most appealingly) more ideas traveling freely around the world. This issue we look at how the coming wave of connectivity associated with the fourth industrial revolution is set to impact business and society, and find out how nimble networks enabled by technology are competing with behemoth holding companies. Mark Read, Karen Blackett OBE and Debarshi Pandit talk Brexit. Martin Sorrell, Rania Robinson and Bilge Ciftci tell of their immigrant backgrounds. And from Venezuela we hear from agencies still plying their trade amid the chaos.
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