Magazine

April 2018

This month, for the first time ever, we devote an entire magazine to a single company. The April issue of The Drum explores why Amazon is becoming an increasingly attractive proposition to advertisers, as well as the increasing threat it poses to legacy brands operating in the spaces it might target next. We also ponder whether it is possible to be addicted to Amazon and ask, with the increasing amount of data it holds of ours, isn't it about time we knew a bit more about it?