1. Our products

You can now buy individual back issues of The Drum's award winning monthly magazine, each overflowing with exclusive insights, interviews and in-depth features that will provoke, challenge and teach even the most experienced of marketers, creatives and account teams.

The Future of Media Issue

The Future of Media Issue

For this issue, we talk to broadcasters and publishers such as Bloomberg, The Financial Times and CNN about how they plan to futureproof their businesses. We meet a host of new media natives, from video games makers to podcasters, as they vie for the same audiences as the legacy brands.

£25
AI Guide

AI Guide

Can AI live up the hype? In this special issue of The Drum, dedicated to all things artificial intelligence, we hear from IBM Watson, Made.com, Branded Entertainment Network, Shutterstock and many more as we attempt to answer just that.

£25
The Globalization for Good Issue

The Globalization for Good Issue

In our Globalization for Good issue, we look at how the coming wave of connectivity associated with the fourth industrial revolution is set to impact business and society. Also, Mark Read, Karen Blackett OBE and Debarshi Pandit talk Brexit. Martin Sorrell, Rania Robinson and Bilge Ciftci tell of their immigrant backgrounds. And from Venezuela we hear from agencies still plying their trade amid the chaos.

£25
The Cyberwarfare Issue

The Cyberwarfare Issue

Why should marketers care about cyberwarfare? This issue we take a look at the role of our industry in a world where humdrum technology and everyday communication have become weaponised, from our smart home being hacked and our fridges held to ransom to fake news and deepfakes having far-reaching ramifications for global politics.

£25
The China Issue

The China Issue

As we enter the year of the pig, The Drum visits China. Enormous opportunities lie in wait for those brave enough to make the leap, but it is proving a sophisticated market to crack for foreign brands. We discover how JD.com and Alibaba have forged an e-commerce nirvana and learn about the linguistic and cultural barriers between China and the west.

£25
2019 Predictions

2019 Predictions

Our industry experts have once again come together to provide their insights and shine a light beneath the maelstrom of further change and transformation expected this year. The Predictions supplement is once again brimming with big ideas that are bound to shape the industry as we know it, including transparency, in-housing, AI and machine learning and influencer marketing.

£20
The New Year Honors Issue

The New Year Honors Issue

This issue, we look back on a momentous 12 months for the industry and review the biggest stories and the best work of the year. As in previous years, we dole out our New Year Honours – The Drum’s celebration of the agencies, brands, people and organizations that kept their heads and excelled while all around were losing theirs.

£25
The Advertising is not a Dirty Word Issue

The Advertising is not a Dirty Word Issue

Advertising was once an industry of panache, prestige and pride – but lately, the term has vanished from the lips of marketers and the mastheads of agencies. In our December issue, we set out to restore the reputation of the industry and prove that the a-word needn’t be a dirty word. We consider why ‘advertising’ has become unfashionable, how ad schools are adapting to supply agencies and creative shops with fresh talent and discover why marketers need to re-embrace long-term thinking.

£25
The Secret Lives of Kids Issue

The Secret Lives of Kids Issue

We take a look at how hundreds of millions of school kids are obsessed with Fortnite, how 20 million people entered the 2018 Fifa eWorld Cup, how an 11-year-old ‘kidfluencer’ is racking up billions of views on YouTube while a six-year-old rakes in $11m on the platform. We also find out what children think of advertising, how the childish worlds of comic books and superheroes are increasingly big business, and how more and more adults don’t know (or don’t want to know) how to be grownups. Welcome to the secret life of kids.

£25
The Future of Health Issue

The Future of Health Issue

In the October issue of The Drum we take a look at healthcare, examining brands such as Tencent-backed $5.5bn Chinese medical startup WeDoctor; General Electric’s $19bn healthcare business GE Healthcare; at-home genetic testing companies 23andMe and Ancestry; plant-based foods giants Quorn and Impossible Foods; the UK’s National Health Service; as well as startups in the subscription health space including Capsule, Goodwell, Vitamin Buddy and Tampon Tribe.

£25
The Future of Video Issue

The Future of Video Issue

It may have killed the radio star, but our September issue looks at the ways that video is now evolving. From upstart sports platform Dazn to Maisie Williams-fronted app Daisie and the livestreaming empire of Twitch, we consider how viewers will watch in years to come, as well as exploring both short and longform video ad trends. We also discuss ethical influencer marketing with Samsung’s Marc Mathieu.

£25
The Future of Work Issue

The Future of Work Issue

What does the marketer of the future look like? Or the agency of the future? Or the future of unemployment for that matter? How does the working day differ in New York, New Dehli, Sao Paulo or Paris? And what do Ginni Rometty, Arthur Sadoun and Eric Schmidt think about artificial intelligence in the office? Welcome to The Drum’s Future of Work issue.

£25