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You can now buy individual back issues of The Drum's award winning monthly magazine, each overflowing with exclusive insights, interviews and in-depth features that will provoke, challenge and teach even the most experienced of marketers, creatives and account teams.

December 2018

December 2018

Advertising was once an industry of panache, prestige and pride – but lately, the term has vanished from the lips of marketers and the mastheads of agencies. In our December issue, we set out to restore the reputation of the industry and prove that the a-word needn’t be a dirty word. We consider why ‘advertising’ has become unfashionable, how ad schools are adapting to supply agencies and creative shops with fresh talent and discover why marketers need to re-embrace long-term thinking.

£20
November 2018

November 2018

We take a look at how hundreds of millions of school kids are obsessed with Fortnite, how 20 million people entered the 2018 Fifa eWorld Cup, how an 11-year-old ‘kidfluencer’ is racking up billions of views on YouTube while a six-year-old rakes in $11m on the platform. We also find out what children think of advertising, how the childish worlds of comic books and superheroes are increasingly big business, and how more and more adults don’t know (or don’t want to know) how to be grownups. Welcome to the secret life of kids.

£20
October 2018

October 2018

In the October issue of The Drum we take a look at healthcare, examining brands such as Tencent-backed $5.5bn Chinese medical startup WeDoctor; General Electric’s $19bn healthcare business GE Healthcare; at-home genetic testing companies 23andMe and Ancestry; plant-based foods giants Quorn and Impossible Foods; the UK’s National Health Service; as well as startups in the subscription health space including Capsule, Goodwell, Vitamin Buddy and Tampon Tribe.

£20
September 2018

September 2018

It may have killed the radio star, but our September issue looks at the ways that video is now evolving. From upstart sports platform Dazn to Maisie Williams-fronted app Daisie and the livestreaming empire of Twitch, we consider how viewers will watch in years to come, as well as exploring both short and longform video ad trends. We also discuss ethical influencer marketing with Samsung’s Marc Mathieu.

£20
August 2018

August 2018

What does the marketer of the future look like? Or the agency of the future? Or the future of unemployment for that matter? How does the working day differ in New York, New Dehli, Sao Paulo or Paris? And what do Ginni Rometty, Arthur Sadoun and Eric Schmidt think about artificial intelligence in the office? Welcome to The Drum’s Future of Work issue.

£20
Drum Creative Cities Singapore

Drum Creative Cities Singapore

The Singapore Creative Cities guide takes a deeper look into lesser-known creative hubs, this time looking at Singapore's growing street art scene and how that balances with the city's unashamed commercial edge. The special issue also looks at challenges of scale in Southeast Asia, as well as a profile of big award winners BBH Singapore.

£20
July 2018

July 2018

The Drum finds its voice this month, literally, creating our very own Alexa app with Apadmi and undergoing some sonic branding with Man Made Music. Listen up and you’ll hear all about it, and about how AI assistants are being utilised in sectors such as retail, charity, healthcare and education, and why marketers need to be concerning themselves with this technology now. We also hear from a very familiar voice with a not so familiar name – Susan Bennett, better known as the voice Apple’s Siri.

£20
June 2018

June 2018

Our June issue travels to the most technologically advanced cities on the planet, as we examine the opportunities and threats posed by the rise of the smart city. We explore how urban planners and architects are adapting old cities and building new ones from scratch, how self-driving car pioneers and traditional out-of-home advertisers plan to take advantage of the urban data glut, and we take a look at opportunities for marketers in the home of the future.

£20
May 2018

May 2018

Following on from April’s Amazon issue, May’s magazine adds the yin to the yang as we devote it entirely to eastern internet giant Alibaba. We explore how it is shaking up retail, how it is spearheading a move away from cash and powering China’s social credit system. We’ll also ask how it can grow its influence in the west, and look at its forays into film and Olympic sponsorship.

£20
The Drum Network Issue: Charity

The Drum Network Issue: Charity

This charity issue turns up the volume on the voices of The Drum agencies, who discuss the techniques that should be used to reconnect with the core of your charity and offer the transparency that has been lost in recent years. We explore the foundation of our outlook on giving and whether the charity sector can be salvaged before it is too late.

£20
April 2018

April 2018

This month, for the first time ever, we devote an entire magazine to a single company. The April issue of The Drum explores why Amazon is becoming an increasingly attractive proposition to advertisers, as well as the increasing threat it poses to legacy brands operating in the spaces it might target next.

£20
March 2018

March 2018

We go mobile for our mobile-themed issue, heading to China, Singapore, India, Africa, Israel and the US as we look at everything from homegrown smartphone markets to low-cost mobile brands and connected car startups. Oh, and we’ve lots of pictures of cats and dogs on the cover (that’s what mobile phones were made for, right?).

£20