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The rise of older demographics on social media and how to effectively reach them
After sales stumble, BodyArmor enlists J-Lo for biggest campaign in brand’s history
Best March Madness ads so far, from Danny Devito & Jersey Mike’s to DiGiorno’s ‘Cry...
How to re-engage lost social media followers – five actionable tips with examples
US Ad of the Day: DDB exposes ‘The cost of gold’ in the Amazon during the Oscars
AI, psychedelics and web3 shine bright at SXSW 2023
Fernando Machado on why he’s leaving Activision Blizzard for the plant-based food space
Ron Perlman and Autodesk celebrate fictitious filmmaker ‘Otto Desc’ during the Oscars
Overheard at SXSW: ‘brands should start small, think big and learn fast with AR’
Why VaynerMedia’s 130 strategists all added ‘post creative strategist’ to their titl...
US Ad of the Day: Johnnie Walker spotlights women filmmakers ahead of the Oscars
Coke pulls Ja Morant Powerade ads in wake of gun flashing scandal
Mastercard amps up ‘Music Accelerator’ web3 program
Overheard at IAB Playfronts: ‘Content is king, but distribution is God’
Sonos’ psychedelic new spot helps consumers see and ‘feel sound all around’
US Ad of the Day: Willie Nelson, Samuel L Jackson go ‘On the road again’ for Capital O...
ShitheadSteve creator shares 3 things marketers need to know about meme pages
Learn how Kleenex has mastered the art of brand salience
After Emma Watson deepfake ad scandal, experts share risks (and rewards) of synthetic medi...
US Ad of the Day: Kraft dishes out noodles exclusively for ‘spoon eaters’ in Canada
Merkle’s Bob Ray joins MSQ, aims to make it ‘the global leader for B2B marketing’
Five reasons why user-generated content will dominate marketing in 2023
Dentsu’s Merkle acquires B2B agency Shift7
Bud Light Seltzer pops misconceptions in ‘100% hard seltzer, 0% beer’
US Ad of the Day: Heinz asks fans to slow down its 0.57-second ad for DoorDash promo code
Panera celebrates the little things in new brand campaign
Top agencies on how they’re recognizing International Women’s Day 2023
This Super Bowl spot was February’s most effective US ad
Facebook Reels debuts new creative tools – here’s what marketers need to know
US Ad of the Day: Eggo to give 1,000 parents a free sitter on Daylight Saving Sunday
US Ad of the Day: United Airlines names Oscar the Grouch as its ‘chief trash officer’
Lionel Messi laments the lack of Lay’s during the Uefa Champions League
What is customer-centricity and why is it important?
Congressional push to ban TikTok advances. How worried should marketers be?
What you need to know about Instacart’s ChatGPT-powered ‘Ask Instacart’ feature
TikTok to roll out screen time limits for teens – here’s what it means for advertisers