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North America

Latest marketing and advertising news for North America, including insights and opinions.

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Advertising Agency

New York drops Covid mandates: Adland celebrates, but cautions against resuming bad habits

Ryan Reynolds and Match implore singles to save wedding singers’ jobs

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How marketers can tap into the world’s largest consumer focus group – through social listening

Letter from gen Z: here’s how we really use social commerce

video streaming

US viewers’ AVOD appetite slumps as ‘seasonal’ viewing takes root

Dating after lockdown: top matchmaking trends for singles & brands

Amazon Prime Day marks return to retail normal: what brands should stop, start & continue

No vaccination mandates in adland: here are the holding companies’ vaccination policies

TikTokers Josh Richards & Griffin Johnson debut new gen Z-focused agency

video streaming

Netflix opens digital store to cash in on hit properties such as Stranger Things

Organizing & unifying your measurement portfolio is hard – here’s how to do it in 3 steps

GroupM revises up ad spend forecasts after first half of 2021 blows away expectations

Why Colorado’s data privacy bill may be a big mountain to climb for marketers

WTF is a hybrid event anyway? The new challenges & opportunities for events

‘Stop apologizing for menstruating,’ says Midol in new spot

The perfect storm: How to survive the erosion of consumer trust and the shifting tides of privacy

Understanding Apple iOS 15’s ‘Private Relay,’ ‘Hide My Email’ & other privacy updates

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Cadillac drives awareness with influencer marketing

The big re-opening: why it’s time for design to shine

Twitter Blue explained: for a fee you can undo tweet, bookmark and more

Letter from gen Z: why thrifting is the future of fashion

Virtual reality is, finally, the new reality

NFL’s Juju Smith-Schuster & Marquez Valdes-Scantling merging traditional sports & esports

Oreo makes ‘offering’ to aliens ahead of US intelligence declassifying its UFO secrets

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B2B4Breakfast recap: why B2B marketers are getting emotional over millennials

Inside PepsiCo Labs’ search for the next great gaming startup

Burger King’s new Ch’King sandwich is scary good, says Billions star Paul Giamatti

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Turning analytics into action: Making sense of the social and media metrics that matter

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B2B4Breakfast recap: the growing influence of millennials in B2B purchasing decisions

Exclusive LinkedIn data shows marketers are in demand – especially in the digital realm

Mergers and acquisitions

WarnerMedia to be rebranded as Warner Bros Discovery post-merger

5 bold bets for CTV in the post-pandemic world

Comscore & Spiketrap deal aims for more privacy-focused ad targeting in games

PetSmart makes a song and dance about our favorite furry friends

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Frito-Lay's unskippable moments

3 actionable insights with... Google Americas president Allan Thygesen