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North America

Latest marketing and advertising news for North America, including insights and opinions.

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Oscar Mayer renting out the Wienermobile on Airbnb for three summer nights in Chicago

Creative Work of the Week: Apple’s ‘Shot on iPhone’ explores India’s love of cricket

Kimberly-Clark names Jeff Brecker as VP, global creative, design and content

Omnicom revenues fall 3.6% globally while healthcare props up net income

Adobe, BBDO NY, Wunderman, Stein IAS: Meet The Drum Chip Shop Awards US judges 2019

Electric scooter brand Lime names Jane Cheung as global creative director

‘No more business as usual’: inside Mitsubishi’s marketing overhaul

Emmy ad nominees announced, with Nike, Netflix and Apple getting nods

Former IPG chief David Bell joins Flipboard’s board of directors

Cardi B magically grows nails to tie her Reeboks

Discovery’s Shark Week attracts new and returning advertisers to its waters

Tackling data collection and attribution issues: Programmatic Punch NY

Do we need a creative revolution? Top industry creatives go head-to-head in a ‘creative rumble’

Busch’s ‘Pop Up Schop’ hidden in a national forest offers the chance for free beer for life

Vulnerability is a key component of management say PwC execs talking diversity and inclusion

Quibi and NBC News partner to target millennials with daily mobile news bulletins

Blackstone to buy mobile ad tech company Vungle

The web of activity around United Airlines' partnership with Spider-Man: Far From Home

Colgate introduces children’s line with YouTube star Ryan of Ryan’s World

Former Kraft Heinz CMO Eduardo Luz resurfaces at health supplement brand

Honest Tea shows how 'small decisions' can impact an entire supply chain

Ads We Like: Grace Helbig makes food on a moving trailer for Glad Press’n Seal

Eataly remains committed to the in-house model – despite its widening global footprint

Creative Director's Choice: Colin Edelman of PS260 on Taco Bell’s ‘Chasing Gold’ spoof

Jeremy Renner fronts recurring ‘Summer of Jeep’ ad campaign

With linear viewership down, Sinclair looks toward sports and OTT to steady the ship

General Mills, P&G, Hershey’s and Soul Cycle to feature at Advertising Week NYC

WarnerMedia’s ad sales lead exits amid wider company shakeup

Cheetah Digital acquires zero-party data firm Wayin

Parse.ly makes Currents more convenient with Digests introduction

Idris Elba urges people to ‘summer like you’re on vacation’ with Stella Artois

US Creative Work of the Week: New York Lottery tantalizes players with ‘glorious food’

North American ad fraud predicted to double to $100m a day by 2023

Ad fraud in OTT is real, and AdLedger wants to be the leading force to slow it down

The pros and cons of taking programmatic in-house: Programmatic Punch NY 2019

Huggies pipes spend into addressable TV and microinfluencers in ‘super-premium’ diaper push