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North America

Latest marketing and advertising news for North America, including insights and opinions.

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4/20 vision: meet the marketers leaving the mainstream to blaze the cannabis trail

Sherwin-Williams translates brainwaves into new paint colors

Netflix to bolster marketing operations in New York City

MGM Resort’s Lilian Tomovich goes Vegas-style big on experience

TV viewability remains to be seen in the digital age

Ad Council partners with Snapchat to expand on bullying prevention campaign with Lens Challenge

US Army National Guard recruitment shows the frontlines are in our backyards

Donald Glover and Adidas launch shoe collaboration with irreverent mini-episodes

Mockumentary tells of Xbox’s move to the ‘digital age’ with all-digital console

US Creative Work of the Week: paint brand Kilz gets emotional

Impossible Foods closes LA creative hub, ECD departs

Hinge CEO: advertising would be 'antithetical' to our message

US Creative Works: featuring Jack Daniel's, Toyota, Reebok and more

Axe invites men to celebrate their ‘bathsculinity’

Ads We Like: Apple says not to mess with Mother Earth with action-packed iPhone film

Netflix unconcerned over losing licensed content as it boasts subscriber growth

Droga5 announces first business win post-Accenture Interactive acquisition

You & Mr Jones wants to disrupt adtech world with Jivox investment

Tech drives acquisition-filled first quarter

Cobra Kai stars stay competitive with YouTube and Enterprise co-branded promo

A year in the life: Mayur Gutpa’s first quarter as Freshly’s CMO

Nike chronicles Tiger Woods’ illustrious career after historic Masters win

Walmart gears up for Amazon clash with adtech aquisition

IAB Tech Lab releases new specs to boost transparency across entire supply chain

AT&T unveils latest creative for business enterprise, 5G and gender equality during Masters

Movable Ink brings AR fun, and more funds, to The Movember Foundation

Neon Trolli campaign gives sweet toothed fans something to chew on

FCB Chicago elevates Lisa Bright to EVP, ECD

Facebook launches brand safety updates amid advertiser pressure

Partners + Napier promotes Mike Baron to ECD

US Creative Work of the Week: PetArmor gets a paw up for its scruffy pup

US Creative Works: featuring FCB, Pereira O'Dell, DDB and more

Jeff Goldblum remains at the center of the Apartments.com multiverse

Budweiser salutes Dwyane Wade as a player and inspirational figure as he retires from the NBA

How Miracle-Gro is tapping #PlantParents to secure its next generation of customers

New Gizmodo Media Group owner has 'big plans' for programmatic and e-commerce