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North America

Latest marketing and advertising news for North America, including insights and opinions.

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burger king

Burger King's Fernando Machado set to talk creative ideas at The Drum Can-Do Festival

20 May 2020
Promoted

Roku explains OTT audience surge as its OneView ad product comes to market

19 May 2020
Refinery29

As Vice cuts headcount, Refinery29 ploughs ahead with Latinx brand launch

15 May 2020
Artificial Intelligence

BEN chief Ricky Ray Butler on brand safety, lockdown & influencers

15 May 2020
headspace

Headspace makes TV ad debut to offer unemployed Americans free subscriptions

14 May 2020
Airbnb

Airbnb culls growth marketing and experience design in coronavirus layoffs

12 May 2020
The Drum Awards

The story of ‘Herstory’, The Drum Marketing Awards US Grand Prix winner

08 May 2020
New York Times

NYT ‘hastens’ transformation of ads biz as it braces for a 55% plunge in ad sales

06 May 2020
Promoted

The key elements of an influencer marketing strategy

06 May 2020
Creative Works

Ryan Reynolds launches PowerPoint presentation instead of an ad for Mint Mobile

05 May 2020
Apple

Apple’s advertising business hit by ‘weakness’ of coronavirus economy

01 May 2020
Promoted

Brands need to embrace change and be culturally relevant or risk being forgotten

30 April 2020
DTC

As big advertisers go off air, Lively leads the DTC brands testing TV at cut-price rates

30 April 2020
Facebook

Facebook sees a flattening of ad revenue as coronavirus impacts business

30 April 2020
Promoted

Marketing in the value exchange economy: Do brands need to think differently about brand trust?

29 April 2020
Coronavirus

Alphabet posts ‘sudden and significant’ slow down in Google ad revenue due to Covid-19

29 April 2020
People on the Move

JPMorgan Chase names Tracy-Ann Lim as chief media officer

28 April 2020
Leadership Lessons

Leadership Lessons: WPP senior advisor and author, David Sable

28 April 2020
walmart

Walmart poaches CMO from Target

23 April 2020
Ben & Jerry's

Ben & Jerry’s activism chief on fighting for the causes currently being neglected

23 April 2020
Promoted

How to measure company culture

23 April 2020
Creative Works

American Airlines returns to brand marketing after four-year hiatus

22 April 2020
netflix

Coronavirus throws up more positives than negatives for Netflix

22 April 2020
Promoted

The impact of Covid-19 on sponsorship budgets

17 April 2020
TikTok

TikTok poaches Hulu brand chief for top NA marketing job

17 April 2020
Procter & Gamble (P&G)

P&G ramps up marketing amid coronavirus demand: ‘This is not a time to go off-air’

17 April 2020
Promoted

Creative breakthrough: Can marketing truly change the world?

17 April 2020
Promoted

Why trust matters most when it comes to consumer data

15 April 2020
Coronavirus

‘We want to flood media channels’: what’s next for the UN’s Covid-19 creative open brief

14 April 2020
People on the Move

Hulu’s head of ad sales Peter Naylor departs for Snap

10 April 2020
Coronavirus

Mural firms bear the brunt of OOH’s Covid-19 hit: ‘Everything's come to a grinding halt’

09 April 2020
Coronavirus

‘We location scouted on Zoom’: how Toyota and Saatchis shot a new campaign remotely

06 April 2020
Wendy Clark

Wendy Clark exits DDB for global CEO job at Dentsu Aegis Network

06 April 2020
4As

‘This may accelerate our plans’: inside the 4A’s scramble to help a wounded industry

03 April 2020
Creative Works

Creative Works: featuring Giffgaff, WeTransfer and Volvo

01 April 2020
Havas New York

Havas CCO Harry Bee on how he's helping clients deliver 'in-home' creative

31 March 2020
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