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North America

Latest marketing and advertising news for North America, including insights and opinions.

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The ‘dramatic differences’ Apple’s iOS 14.5 privacy framework brings to ad measurement & targeting

Bombay Sapphire

Bill Nye & Bombay Sapphire explain the science of why gin & tonic tastes so damn good

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Influencer marketing evolves

‘Get ready UK': White Claw’s CMO reveals the hard seltzer’s global attack strategy

3 actionable insights with… ANA chief exec Bob Liodice

World Creative Rankings

How Tinder created an apocalyptic, choose-your-own-adventure love story for Gen Z

Amazon’s share of US digital ad market edges past 10%

How digital-first sportswear brand Nobull is taking CrossFit by its horns

Ad of the day: Orbitz encourages LGBTQ+ consumers to ‘travel as you are’

Hims, Nurx and Ro’s new prescription for pharma sales and marketing

Clubhouse proves Gen X still has something to say

Buckle up: Pricing CPG brands is about to get bumpy

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The power of brand communication with purpose

Did that ad lead to a purchase? Verizon Media and Catalina team up to answer that question

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CPG marketers: think less about the data and more about the soul of the consumer

brand partnerships

Lyft and Tinder, Lysol and Tripadvisor, Zoom and F1: what’s next in pandemic partnerships?

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The state of streaming

April Fools' Day

Velveeta ‘luxury skincare product’ shows brands are back to their old April Fools’ Day tricks

How Snapchat helps B2B shipping giant Maersk snag millennial talent

Major League Baseball (MLB)

Major League Baseball makes its pitch to Gen Z on TikTok

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Why now is prime time for programmatic DOOH

Pepsi launches Peeps soda: you want it, but you might not be able to get it

Why you’re going to buy a car on social media in 5 years

How diamond retailer Signet Jewelers got its e-commerce channels to sparkle

NBCUniversal enlists Instagram, Facebook and The Trade Desk for ‘all-screen commerce’ initiative

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Brand new harmony

Want to convert that B2B sale? You’d better be aware of these 4 buyer personalities

Forget the coasts, here’s what marketers need to do to connect with Gen Z in the heartland

To measure success in commerce, think like a seller not a marketer

Gone fishing: why marketers should be loading up their tackle boxes

Just because you can hypertarget doesn’t mean you should

‘The royal family was castrated’ – the US & UK PR verdict on Meghan & Harry’s Oprah interview

Lowe’s marketing chief on the permanence of DIY habits, purpose and the American Dream

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The math to success

9 things you must know about non-compete clauses

Three PR lessons from Harry, prince of publicity