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Latest marketing and advertising news for North America, including insights and opinions.

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Netflix programmatic VP named first CMO of FabFitFun

20 January 2020

Will Smith surprises Lyft passengers in Bad Boys for Life promo stunt

20 January 2020

Accenture Interactive global CEO Brian Whipple to guest edit The Drum on purpose-fueled innovation

20 January 2020

Disney drops Fox name from production studios

17 January 2020

‘The voice of blind people hasn't been heard’: inside the fight for audio-described ads

17 January 2020

Doritos gets ultimate cowboy Sam Elliott to channel Lil Nas X in Super Bowl teaser

17 January 2020

Disney, BMW Group, Pinterest, PepsiCo, HP: The Drum Marketing Awards US 2020

17 January 2020

ANA and 4As say Google’s cookie cull will ‘choke off’ adtech firms’ economic oxygen

17 January 2020

The Economist gears up for US election with newsletter and podcast

17 January 2020

Google hits trillion-dollar market value

17 January 2020

With Peacock, NBCUniversal still thinks there’s room for ads in the streaming TV era

16 January 2020

Cheetos returns to the Super Bowl with MC Hammer after a decade away

16 January 2020

Creative Director’s Choice: Sam Arcade of Burns Group on Oatly’s witty OOH campaign

16 January 2020

Super Bowl 2020: the ins and outs of the big game's advertisers

15 January 2020

Dentsu Aegis Network snaps up Google Analytics pioneer E-Nor

15 January 2020

Census Bureau aims to reach every person in the US with $500m, 1,000-ad campaign

14 January 2020

Sorrell continues to distance S4 Capital from the agency model he built

14 January 2020

Video Advertising: How to reach premium audiences with the decline of TV

14 January 2020

Under Armour turns to podcasts and long-form content in bid to ‘re-center’ global brand

14 January 2020

Ads We Like: Reebok animates Conor McGregor in a wild spot for its Zig Kinetica shoe launch

13 January 2020

United Nations celebrates 75th anniversary with global dialogue campaign

13 January 2020

This is what the future of TV looks like, according to CES

13 January 2020

Burger King CMO on creative pressure: ‘Every year I think, how do we do it again?’

13 January 2020

CES 2020: Gordon Young's exhibition floor tour of tech innovations

12 January 2020

Casper seeks efficiencies after spending $114m on marketing in 9-month IPO spree

11 January 2020

‘A lion of the industry’ – Richard Edelman leads tributes to the late Harold Burson

10 January 2020

The Drum 2020 Predictions event in NYC: All you need to know

10 January 2020

Creative Director’s Choice: David Bates of Bokeh on the Peloton ad and Aviation Gin reaction

10 January 2020

Group Nine rolls out e-commerce ad product as it looks to diversify revenue model

10 January 2020

Lime recommits to localized strategy amid brand team redundancies and market exits

09 January 2020

From first class flights to the farm: the real lives of the CMOs who moved into cannabis

09 January 2020

The Sun pursues transatlantic ambitions with US web launch

09 January 2020

Fitzgerald & Co founder takes back control of agency

09 January 2020

‘Boundless by Sony’ digital brand campaign spotlights trendsetting creators

09 January 2020

RTL AdConnect inks measurement deal to lure US brands to Europe

08 January 2020

Spotify is making more audience data available to podcast advertisers

08 January 2020

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