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North America

Latest marketing and advertising news for North America, including insights and opinions.

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US Creative Work of the Week: Savannah tourism gets a boost with magical realism campaign

Ads we like: Dennis Quaid turns on the meta-charm in ‘surprisingly painless’ Esurance spot

In-N-Out, Sephora and Six Flags bring GenZers out the most, reveals Foursquare study

US Business on the Move: the latest account wins, reviews, launches and acquisitions

US Creative Works: featuring Mekanism, 72andSunny, Deutsch and more

FCB Global promotes Luis Silva Dias to lead emerging markets as International chief

Burson Cohn & Wolfe looks to strengthen creative offerings with HZ acquisition

Live Nation hires Amy Marks to head up integrated brand sponsorship practices

National Association of Realtor ads highlight homebuyer quirks

TV Ad Spend Weekly: Back to school means dance to Old Navy

Free the Bid adds colorist category to global database to widen its representation

Hum by Verizon takes the drama out of driving by dramatically reading online reviews

Trojan Man returns as open-robed guru to offer sex-positive advice while promoting safe sex

Oreo looks out for dexterity diversity in packaging run to support left handers

Ads We Like: Method goes to choreographed extremes to promote the ‘good inside’ its products

'There's print, and there's the Journal' – Dow Jones hires Conde vet Josh Stinchcomb as CRO

Noel Franus named ECD at R/GA San Francisco

Chicken brand ‘bares’ all to show where food comes from in first campaign

Mozilla asks for public opinion to evolve its brand

Martin Magic spell: playing card maker Wizards of the Coast casts The Martin Agency as AOR

Mother New York taps Mark Sloan to lead design practice

HotelTonight urges people to ‘Have a Threeday’ in campaign starring Rachel Feinstein

4A's Face of Talent lauds MAIP and high school alum; asks ad land to lift diverse voices

NFL preps for the season with three campaigns featuring games, shows and stars

Axios joins publisher push into TV with HBO in limited series deal

Ads We Like: Charles Barkley gets a checkup from Dr. AftKings in DraftKings Sportsbook campaign

Creative Director’s Choice: Pandora’s Lauren Nagel on Stoli’s sonic storytelling

Cautionary Duracell ad highlights risk of running out of juice

Impossible Foods on a mission to find earthbound sustainable sustenance in first brand campaign

Sag-Aftra calls 'BS' on BBH, threatens to call strike on agency for contract dispute

Not #fakenews: Twitter jokesters Adweak really merged with Hour One Agency

The New York Times doubles down on digital future, announces e-comm, Magic Leap deals

Stella offers 20-minute audio guide to beer sipping narrated by Luke Evans

NowThis gets into morning show arena; CBS, ABC alum Nancy Han to lead charge

US Creative Work of the Week: Krylon spray paints vivid DIY social videos

Wunderman adds to global commerce presence with Gorilla Group acquisition