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North America

Latest marketing and advertising news for North America, including insights and opinions.

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fast food

A&W launches cheeky ‘Anti-Celeb Meals’ campaign, for regular people

Member Exclusive

Opinion

Here are the consumer holiday behaviors that are critical to 2022 retail strategies

Data

2022 data privacy forecast: draconian policies and an ad industry in search of answers

christmas advert

Heineken offers IOU beer packages to gifters impacted by supply chain issues

Mergers and acquisitions

Media.Monks absorbs Salesforce specialists Maverick Digital

Most Effective Ads of the Month

Lindt, Etsy & Macy’s lead System1’s most effective list of US ads for November

Opinion

Why a Creative B2B Cannes Lion couldn’t have come at a better time

Opinion

What UX designers can learn from the fashion industry

Twitter

What Jack Dorsey’s departure means for Twitter’s future

Member Exclusive

Youtube

YouTube’s latest terms of service changes explained

Thanksgiving

From Sorrell to IBM’s Piñeyro Sublett: what marketing’s top leaders are thankful for

reddit

Reddit data shows consumers are rethinking Thanksgiving meals and holiday spending

Opinion

Why CX measurement is critical now for the future of brand performance

Future of TV

Under pressure, Nielsen revamps commercial ratings system

Mad Men

NFTs? Crypto? The metaverse? What would Don Draper think of adland today?

walmart

Walmart teams with Yahoo to create new shoppable holiday experiences

Google

Google’s Scam Spotter cautions against gift card scams in new holiday spots

video streaming

The Trade Desk embraces CTV advertising with Peacock partnership

Member Exclusive

Data

What the FTC’s decision to crack down on deceitful subscription services means

subway

Firehouse Subs gears up to scorch Subway

Opinion

How B2B CMOs can use first-party data to drive business growth in 2022

Data & Privacy

Half of US consumers accept all cookies despite concerns about how their data is shared

Data

Will tech companies or regulators have the final say in our privacy debate?

Opinion

Trust, transparency and ROI: the benefits of zero-party data for business

Opinion

How to make yourself feel at home with an extreme data makeover

Data

Adapting to the data-obsessed and privacy-cautious world

ecommerce

Instacart unwraps first brand campaign for the holidays

us department of justice

Russian ‘ad fraud king’ convicted of $7m ‘Methbot’ scam

LinkedIn

New LinkedIn data shows how gen Z is recalibrating the norms of work

Opinion

Want their attention? Don’t forget the context

Opinion

Swimming with the current: the next frontier of consumer expectation and data regulation

Data

The Drum kicks off its week-long deep dive into all things data

Member Exclusive

Opinion

The ad agency automation imperative

christmas advert

McDonald’s counts down 12 days to Christmas with Mariah Carey’s ‘Mariah Menu’

Opinion

The importance of communities: why brands need to know about Twitter’s new feature

nissan

Nissan, TBWA & The 4A’s on creating successful agency relationships

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