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New Zealand

Latest marketing and advertising news for New Zealand, including insights and opinions.

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Wendy's introduces General Brigadier Sanders in swipe at KFC

Ads We Like: Air New Zealand's safety video highlights country’s biodiversity crisis

Tiger Bar Snacks encourages Kiwis to embrace the unfamiliar

Spark highlights LBGTQIA+ discrimination in jobs recruitment campaign

personalisation

How The Warehouse Group is using dynamic creative and personalisation to drive revenue

KiwiHarvest up-cycles food advertising billboards for its Annual Report

The key to experience design is kindness

25 days of Ausmas: Rob Martin Murphy, Ikon Communications on New Zealand Post's Festive Fibs

Spark creates tech-enabled rugby ball to help kids achieve screen time and playtime balance

Lion New Zealand refreshes alcohol learning platform with mobile-friendly features

New World underscores the spirit of gatherings during Christmas

Bank of New Zealand showcases the various emotions in the house buying journey

Online property firm Trade Me's campaign aims to unite home buyers and sellers

Breast Cancer Foundation NZ unveils app to teach women to look for breast cancer

Digital Transformation

New Zealand Rugby activates voices experience for fans on Amazon Alexa

Vodafone highlights 5G roll out in New Zealand with emotional film

Why brands are becoming publishers and why you should too

Slingshot's 'spokespuppet' tells customers they call the shots

'A blow to the fight for a fairer programmatic industry': the inside story of how KPEX fell...

Air New Zealand launches fictitious airline 'Air All Blacks' in new safety video

NZTA targets drug drivers in confronting campaign

Instagram removing likes can close the gap between people's authentic and social selves

Smirnoff wants Kiwis to discover the sounds of their neighbourhoods

You need to have a certain tenure as a CMO

Spark creates sounds of stars to tell stories of Matariki in New Zealand

Experiential Marketing

George P. Johnson goes after kiwi clients with Auckland office launch

Genesis urges New Zealanders to reimagine energy in brand campaign

Facebook to suspend 'bad actors' regularly violating community standards from Live

State Insurance wants busy people to watch 665 ads

Brands and broadcasters press play on video personalisation ahead of advanced TV in Asia

Spark highlights how technology can help create memorable human moments

Ads We Like: Steinlager creates kiwi-Japanese mash-up of 'Slice of Heaven'

Advertisers ask New Zealand Prime Minister to regulate social networks

New Zealand brewery Monteith asks the US Embassy for its seal of approval

Did publishers and social media giants have a part to play in the Christchurch terror attacks?

WPP continues consolidation with Assignment and Y&R forming VMLY&R in New Zealand