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France

Latest marketing and advertising news for France, including insights and opinions.

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Havas

Havas acquires French indie Buzzman as it continues to push entertainment offer

Creative Works

Coca-Cola and UberEats offer free dinner delivery to those who work Christmas Eve

Creative Works

McDonald’s Big Mac turns 50 en France with endearingly cheesy retro campaign

Creative Works

Ads We Like: French McDonald’s promotes drive-through as happy place

Paris

Jordan Brand dunks in first football club deal with Uefa's Paris Saint-Germain

RTL

RTL takes on Facebook and Google with video marketplace addressing brand safety fears

reality TV

Twitter adds Banijay Group to growing list of production company partnerships

Criteo

Criteo founder JB Rudelle back at helm in chief executive swap-out

L'Oreal

McCann Paris wins global Vichy account

holiday

Publicis chief Sadoun is joined by a youthful Maurice Levy in first Christmas address

Havas

Havas posts sluggish revenue growth amid industry-wide slowdown

TV ad

In the director’s chair: Camille Marotte on shooting anamorphic, digital budgets and being...