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Australasia

Latest marketing and advertising news for Australasia, including insights and opinions.

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Australian digital advertising grows 11.3% in third quarter

Hospitality group Matteo Sydney on its plans to personalise its way through the pandemic

‘Of course the industry is ageist’: Behind Thinkerbell’s over-55s internship

The Drum Network

Hevē expands into APAC and grows US team

M&C Saatchi Sport & Entertainment launches lifestyle arm Fabric

Future of Media

Facebook threatens to ban Australian publishers and users from sharing news on its platforms...

Dr Ryan Wallman on healthcare ads, regulation and the impact of Covid-19

Australia marketing industry agree on new practices to build trust in programmatic

How are marketers in Australia coping with reduced ad budgets during Covid-19?

Australian government says the media is responsible for reader's defamatory comments

Bushfires and Covid-19 slows digital ad growth in Australia in first half of 2020

Can Australia save local journalism by forcing Google and Facebook to share out ad revenue?

Australian media organisations come together on fund to support local publishers

How traditional Australian brands can change business model during coronavirus

Audi launches meditative ‘slow TV’ four-hour film for social media

What does BritBox need to do to succeed in Australia?

IAB urges advertisers in Australia to stop keyword blocking of coronavirus topics

JCDecaux launches support messages for Covid-19 frontline workers & mental health awareness

Industry partnerships help Australia rank high for brand safety in mobile

Luxury Escapes lab gives personalised holiday recommendations based on sensory cues

NSW Rural Fire Service takes out ad in New York's Times Square to thank Australia's firefighters

Nutri-Grain brings to life the stories of athletes who overcame adversity

Stella Artois creates on-site artist studio at Australian Open to celebrate inaugural sponsorship

Four Seasons Condoms campaign wants Australian millennials to have more sex

Transport for NSW encourages people to stop looking at their phones in safety campaign

How brands like Unilever, McDonald's and WPP are responding to Australia's bushfire crisis

Special K and AFL ask women to ‘Rise with Us’ to inspire future female athletes

Charity Fundraising

Young ad execs launch Smoggys to raise money for the Rural Fire Service in Australia

Tourism Australia suspends Kylie Minogue fronted campaign amid bushfire crisis

Ads we like: Tourism Australia musical campaign fronted by Kylie targets Brits

NME launches in Australia to disrupt local music scene

'We didn’t want to leave Europe either’: Australian wine brand trendjacks UK general election

25 days of Ausmas: Richard Morgan, Analog Folk on John Lewis' 2009 Christmas ad

25 days of Ausmas: Ant White, CHE Proximity on John Lewis' A Tribute to Givers

Hyundai Australia taps into short attention spans with quirky 4 second ads

Five advertising trends for 2020 from Australasia’s top creatives