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Australasia

Latest marketing and advertising news for Australasia, including insights and opinions.

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Misinformation

Australian Associated Press on how it’s helping Aussies decipher fake news
ecommerce

Consumers between 18-35 are more likely to spend more this holiday season
Future of Media

Spotify brings Shopify onboard to boost artists’ e-commerce capabilities
The future of work

Adtech job vacancies double in Australia due to talent crunch
Agency performance

Research reveals major gap between client and agency perception of briefing process
Future of TV

More marketers believe TV is now more than just traditional linear
Future of Media

CNN prevents Australians from accessing its Facebook pages after judges’ ruling
Influencer marketing

Brands asking us to copy and paste messages without personalization, say influencers
Future of Media

ACCC accuses Google of anti-competitive practices in Australia
Future of Media

Samsung wants to help Australian marketers bridge the gap between linear and digital TV
Content Marketing

Brand content crucial in helping Australians make their purchasing decisions
ecommerce

Australian consumers to go on 'revenge spending' sprees once Covid-19 restrictions are lif...
Mergers and acquisitions

VCCP adds Sling & Stone to its family
australia

Australia reminds citizens of the joys of closeness to kickstart vaccination drive
Future of Media

Australian judges rule that media companies can be sued for Facebook comments on posts
Ad spend

Digital advertising is leading the recovery of the Australian advertising market
agency

Time, money and people’s sanity: why the briefing process needs to improve
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Future of Media

LadBible is growing in APAC – and hoping to repeat the success of localization strategy
Future of Media

YouTube suspends Sky News Australia for videos denying Covid-19 existence
COVID-19

Australia fines Lorna Jane $5m for claiming its activewear products can 'cure Covid-19'
Influencer marketing

Influencers earning more money from Instagram, but face an uphill battle to combat fraud
Future of Media

Agencies in Australia are spending more on programmatic DOOH
The future of work

‘Yolo Economy’: more Australians thinking of quitting jobs and starting own businesses
Future of Media

In Australia’s increasingly polarized media landscape, SMH fights to stay in the middle
Connected TV

How CTV operator Optus is targeting key audiences and extending its reach in Australia
Digital Transformation

Auto retailers in South East Asia need to up their digital game, research reveals
Brand strategy

How Australian fuel brand Ampol is set to travel ‘far and wide’ once again
Future of TV

Advertisers pivot as Australian consumers increasingly favor connected TV ads
Brand strategy

How Australian IVF brand Genea is bringing infertility out of the closet

ecommerce

Australian gen Zs are unsatisfied with their e-commerce experience
Water Cooler Creative

Google Australia taps into parental emotions to tell Women’s AFL story
Future of Media

Chinese Australian consumers say they trust brands who speak their language

Future of Media

Vice and Refinery29 to launch localised platforms in Australia
Future of Media

Facebook agrees content deals with Australian publishers as truce holds

Future of Media

Facebook-Australia standoff ends as both parties agree truce
inclusion

How Tennis Australia is making sports accessible for people with sight problems