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Australasia

Latest marketing and advertising news for Australasia, including insights and opinions.

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Australia fines Lorna Jane $5m for claiming its activewear products can 'cure Covid-19'

influencer marketing

Influencers earning more money from Instagram, but face an uphill battle to combat fraud

Future of Media

Agencies in Australia are spending more on programmatic DOOH

The future of work

‘Yolo Economy’: more Australians thinking of quitting jobs and starting own businesses

Future of Media

In Australia’s increasingly polarized media landscape, SMH fights to stay in the middle

How CTV operator Optus is targeting key audiences and extending its reach in Australia

Digital Transformation

Auto retailers in South East Asia need to up their digital game, research reveals

How Australian fuel brand Ampol is set to travel ‘far and wide’ once again

Advertisers pivot as Australian consumers increasingly favor connected TV ads

How Australian IVF brand Genea is bringing infertility out of the closet

Australian gen Zs are unsatisfied with their e-commerce experience

Water Cooler Creative

Google Australia taps into parental emotions to tell Women’s AFL story

Future of Media

Chinese Australian consumers say they trust brands who speak their language

Future of Media

Vice and Refinery29 to launch localised platforms in Australia

Future of Media

Facebook agrees content deals with Australian publishers as truce holds

Future of Media

Facebook-Australia standoff ends as both parties agree truce

How Tennis Australia is making sports accessible for people with sight problems

Google to pay for stories in News Corp deal

Future of Media

No more Australian news in the news feed as Facebook row escalates

Future of Media

Google against Australia: who will prevail?

Future of Media

Google declares war on Australia, threatens to remove search engine from the country

Water Cooler Creative

Australian Lamb urges Aussies to make lamb, not walls in spite of social distancing

Branded Content

Brands and publishers look to technology to solve inefficiencies in branded content

Digital Transformation

Australian digital advertising grows 11.3% in third quarter

Hospitality group Matteo Sydney on its plans to personalise its way through the pandemic

Diversity & Inclusion

‘Of course the industry is ageist’: Behind Thinkerbell’s over-55s internship

The Drum Network

Hevē expands into APAC and grows US team

M&C Saatchi Sport & Entertainment launches lifestyle arm Fabric

Future of Media

Facebook threatens to ban Australian publishers and users from sharing news on its platforms...

Dr Ryan Wallman on healthcare ads, regulation and the impact of Covid-19

Australia marketing industry agree on new practices to build trust in programmatic

How are marketers in Australia coping with reduced ad budgets during Covid-19?

Australian government says the media is responsible for reader's defamatory comments

Bushfires and Covid-19 slows digital ad growth in Australia in first half of 2020

Can Australia save local journalism by forcing Google and Facebook to share out ad revenue?

Australian media organisations come together on fund to support local publishers