Rachel Lowenstein is an emerging tech specialist, dedicated to finding creative, innovative ways for brands to reach consumers, be it through AI, AR, VR, audio, voice technology, chatbots, and more. As partner and associate director on the Invention+, team at Mindshare (Invention+, Mindshare’s unit dedicated to driving media innovation for brands through new technology and ideas), she works with brands such as Chanel, BlackRock, Lufthansa, Pandora Jewelry, and others across North America. She’s recently worked with a cross-discipline Mindshare team on designing a special audio workshop series that helps clients develop audio and voice-based ideas and branding elements. As an advocate for LGTBQ+ and gender equality, she's grown Mindshare's XXChange program, dedicated to helping minority groups at Mindshare come together and address their needs. At Mindshare, Lowenstein has been promoted three times in four years. A few of the campaigns she's worked on include a chatbot for a client that provided consumers with tailored brand gift recommendations during the holidays, enabling them to purchase online or find the nearest retailer to buy in-store. Another chatbot, this time for an insurance brand, helped customers find renter's insurance. She created an AR-powered banner ad, used as a way to test drive a new vehicle and drive preorders for an auto brand. In another project, to keep investors on top of the companies that most interest them, she developed an award-winning ad product with Seeking Alpha for a financial services client, delivering 100% relevant creative content about their portfolio to readers. Over the last few years, Rachel's work has won numerous awards, including the MMA's Smarties, contributing to Mindshare winning the MMA's Agency of the Year, and being personally awarded the Cynopsis Rising Star Award for her industry innovation.