As lead UX designer at Cook, Christine Berry has been instrumental in increasing the frozen meals business’s online revenue year-on-year through her work on its user experience design and front-end development. Skilled at mobile and responsive design, she has worked on both Cook’s public e-commerce website and internal systems used by over 500 staff in its 90-plus shops across the UK. Her projects are underpinned by continual research including data analysis, customer feedback surveys and user testing to ensure that every new design has a customer focus. Before joining Cook, Berry was head of digital and UX at web agency Redspa, heading up a team of designers and developers. Over the course of her career she has delivered projects spanning user experience design, web design and development and digital strategy for businesses such as Unilever, McAfee, Ferrero, OSKIA and Freesat. Her experience spans a variety of different industries, including food & drink, travel, technology, beauty, health & fitness and retail. When she's not working, Berry enjoys photography and swimming, is a keen cook and baker and is passionate about travel, running a lifestyle blog called levenstyle.com, where she writes about her adventures both local and abroad.