Prior to the impact of Covid-19, the Creative Industries were growing more than five times faster than the economy, contributing £306 million every day. Despite the economic uncertainty, it is anticipated that the sector will continue to...
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In the second episode of PHD and eatbigfish’s podcast series, Overthrow II: Challenger Strategies for a New Era (a spin-off of their 2019 publication, Overthrow II), host and founder of eatbigfish Adam Morgan speaks with Kerry Chilvers, the...
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Fiksu, a renowned cross-environment programmatic platform, recently announced the launch of BidMind, a self-serve platform for marketing on connected TV (CTV).
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During tough economic times marketers face many challenges: reduced budgets, fewer resources, a struggle to get customers to convert, and an uncertain outlook that makes planning particularly hard.
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When Bell Laboratories designed the Audrey system to recognise the numbers one to 10 when spoken by one (and only one) voice in 1952, it was a big deal — one that no doubt resulted in an unknown number of champagne corks hitting the ceiling....
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Gaming is ubiquitous. Last year, there were more than 2.5 billion gamers worldwide, increasing to 2.7 billion this year. People across all ages and demographics are engaging with games, including your target audience.
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Consumers are seeing fewer ads, thanks to a combination of ad blockers, DVRs, and paid streaming. It feels like a win for many people, but for marketers, it limits opportunities. Companies need different strategies to reach audiences, and many are...
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It is easy to understand who is responsible for airline safety. Although Artificial Intelligence (AI) is a new phenomenon, the structure of responsible parties is very similar to air traffic control.
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In the love-it, hate-it or just-don’t-get-it movie Inception, Eames (Tom Hardy) relates a simply complex insight to Dom Cobb (Leonard DiCaprio) that nary a viewer will have realized is the paradoxical challenge of account planning in B2B...
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The business world is gearing up for an artificial intelligence (AI) revolution, as the budding technology is expected to grow into a $118.5bn industry by 2025.
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Brands are having to face up to the fact that consumer trust has been broken. But all is not lost. Over the last five years, we’ve seen the likes of Amazon reform customer expectations in terms of logistics, inventory and service, but more...
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Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that...
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Marketers are constantly on the lookout for the next big thing, both when it comes to user demands and the future of the marketing industry. At the moment, many of these conversations focus on automation and AI. While they’ve become the...
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Regardless of your business vertical – retail, FMCG, automotive, financial services or media – one of your primary objectives is building mutually valuable relationships with real people.
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Stein IAS’ purpose is to continually advance the theory and practice of B2B marketing to help make our clients the most important in their markets. We must be doing something right as we’ve just received the 2019 Drum Agency Business...
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The rising number of people leaving London, together with the increasingly cosmopolitan mindset outside the city, is creating a new demographic that will be an important group for brands to connect with in 2020 and beyond.
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Twenty years ago, Joseph Pine and James Gilmore published the book ‘The Experience Economy’. While World Expos, product demonstrations, theatrical and sponsorship activations have been used for over a century, the definition around the...
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It’s that time of year again — a moment to reflect and refresh. As global editor for Think with Google, I’ve been privileged to work with editors and contributors across 21 different markets this year. While each Think with...
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