We’re an amazing global group of consumers. According to a study by Nielsen, Americans spend nearly 12 hours a day consuming media. Today, content can be seen anywhere, at any time, on any device, nearly worldwide. Platforms like Amazon...
Read more
If someone talks about the many ways that martech - the technology used in marketing - has been helping marketing teams, the list seems to be almost endless. New tools are launched every day to deliver very specific data and measure all types of...
Read more
Connected TV (CTV) is booming. In the UK alone, CTV growth is predicted to reach £220m by 2020, while the rest of the world has seen an astonishing increase of nearly 100 million new CTV sets every year.
...
Read more
Influencer marketing used to be an ad hoc marketing experiment. However, over the last few years, the industry has become more sophisticated, in part based on the demands of the more educated influencer marketing customer. Most brands already...
Read more
It’s predicted that 50% of searches will be voice activated by 2020 (Comscore). I’m slightly pessimistic we will reach this level of adoption; however, I think 2019 will see the foundations laid for people to drastically begin changing...
Read more
Ubisoft’s Far Cry 5 game was a highly- anticipated new title from the game-maker. From pre-launch to release day and beyond, the game’s success hinged on driving awareness and engagement at key pulse ...
Read more
General Motors (GM) has long led the brand integration space with a steady presence across the entertainment landscape. The venerable automaker’s 30+ year partnership with BEN has helped develop pre-eminence in the...
Read more
Proximo occupies a significant space in beverage brands. From legendary products like Cuervo and Bushmills, to new classics like Hangar 1 and Kraken, their portfolio is not only impressive, but tailor-made for entertainment.
...
Read more
Every brand marketer has heard how influencers can change the game. But what is the current state of affairs with influencer marketing? What began as an interesting addition is now a vital part of the marketing mix, continually evolving to...
Read more
Success in brand integration demands a greater level of sophistication — and expectation. Whether in entertainment or the influencer space, the days of simply plopping in a product are long gone. In its place is an ecosystem that...
Read more
The days of brand integration as a ‘nice to have’ are long gone. It is now a highly-viable, effective part of the marketing mix. Additionally, the fast-growing volume of content choice, scale and measurability...
Read more
The numbers don’t lie. Scripted, unscripted and influencer content continues to see substantial upticks. According to PQ Media, global branded entertainment revenues grew 8% in 2017 to $106bn, and at twice the rate of overall...
Read more
As adverts fight to occupy territory in the viewer's headspace, more and more consumers are turning to self-defense, to protect themselves against what they see as an encroachment of their downtime.
...
Read more
Over the past ten years, I’ve had the good fortune to travel around the world talking with chief marketing officers and their marketing teams about brand integration.
...
Read more
What is the future of TV advertising? Well, bright, brand safe, bot free, technologically driven, collaborative, data rich, better-measured and effective, obviously. But before stroking our chins and considering the future, let’s look at the...
Read more
There’s never been a more exciting time for television with audiences consuming more content than ever. Appetite for great content is fierce – audiences don’t have to watch mediocre shows anymore. However, with the sheer quantity...
Read more
