2020 was a transformative year for TV viewing. With growth across every category including linear, all the video on demand types (VoDs) and gaming, the TV is cementing its role at the heart of the home and evolving into a sophisticated landscape....
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All across London, from Stoke Newington to Brixton, you can spot the charming remnants of a bygone era in advertising. Faded ’ghost signs’, as they’re called, painted high up on buildings, hark back to an era when out-of-home...
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Rinse and repeat. As each year ends, the typical marketer routine sets in. We turn to our Twitter feeds, inboxes and favorite publications to get our annual dose of year-ahead predictions – arming ourselves with useful tips to prepare,...
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For gaming, the time is now. In an increasingly virtual world, never before has there been as much attention on gaming and its role as a powerful social connector. Yet meaningful conversations around the opportunities for brands and marketers...
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With all that’s happened in 2020, consumers are looking to interact with brands that can personalize their experience, while still respecting their privacy. Personalization is THE thing we think everyone will be talking about this year. Here...
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Following the first lockdown, consumers more than doubled their daily time spent reading and streaming online content, a DoubleVerify/Sapio study found. But consumption habits have not only surged in recent months, they have fundamentally shifted....
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In the fifth episode of PHD and eatbigfish’s podcast series, Overthrow II: Challenger strategies for a new era (a spin-off of their 2019 publication, Overthrow II), host and founder of eatbigfish Adam Morgan talks to Lisa Kirkbright,...
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Over time, header bidding has gone from being something that is a sexy new trick used by a few publishers to a sophisticated, mainstream technology. Today's header bidding solutions work across varied ad formats giving publishers more...
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Connected TV (CTV), has been hailed as the future of television. Further, a study of the connected TV market shows that the number of households with CTV is set to increase by 82% by 2023.
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Connected TV (CTV) has become an all-encompassing channel for marketers looking to maximize reach and build their brands among the addressable market. With CTV, advertisers can access all kinds of TV viewers, including linear and cord-cutters/cord...
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Prior to the impact of Covid-19, the Creative Industries were growing more than five times faster than the economy, contributing £306 million every day. Despite the economic uncertainty, it is anticipated that the sector will continue to...
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In the second episode of PHD and eatbigfish’s podcast series, Overthrow II: Challenger Strategies for a New Era (a spin-off of their 2019 publication, Overthrow II), host and founder of eatbigfish Adam Morgan speaks with Kerry Chilvers, the...
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Fiksu, a renowned cross-environment programmatic platform, recently announced the launch of BidMind, a self-serve platform for marketing on connected TV (CTV).
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During tough economic times marketers face many challenges: reduced budgets, fewer resources, a struggle to get customers to convert, and an uncertain outlook that makes planning particularly hard.
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When Bell Laboratories designed the Audrey system to recognise the numbers one to 10 when spoken by one (and only one) voice in 1952, it was a big deal — one that no doubt resulted in an unknown number of champagne corks hitting the ceiling....
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Gaming is ubiquitous. Last year, there were more than 2.5 billion gamers worldwide, increasing to 2.7 billion this year. People across all ages and demographics are engaging with games, including your target audience.
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Consumers are seeing fewer ads, thanks to a combination of ad blockers, DVRs, and paid streaming. It feels like a win for many people, but for marketers, it limits opportunities. Companies need different strategies to reach audiences, and many are...
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It is easy to understand who is responsible for airline safety. Although Artificial Intelligence (AI) is a new phenomenon, the structure of responsible parties is very similar to air traffic control.
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